Marketing Consultant, Triangle Marketing, Financial - Jobs in Oakville, ON

Job Description

Help us boldly shape retail in CanadaCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.The Triangle Marketing, Financial team supports our Financial Products & Services portfolio including credit card, Optional Products and Deposit Products, creating a marketing foundation that enables a best-in-class customer experience while striving to be the #1 loyalty program in Canada.Reporting to the Manager, Triangle Marketing, Financial, the Marketing Consultant will partner with brand strategy and internal creative teams along with cross-functional groups, to develop and execute exceptional marketing communications and collateral to support various products & services including but not limited to, Financing, Balance Transfer, Optional Products and Deposit Products. This role provides a broad scope and touch points across a large, world class organization to help gain a breadth of organizational understanding, exposure, relationships and career development.The ideal candidate is a strong collaborator with a customer focused mindset, a creative self-starter with a strong passion for driving results and has extensive omni-channel marketing knowledge.To help define where and how we work, CTC has introduced Hybrid Workplace Personas. While each role fits into a different persona category, this may evolve as employees progress in their career or business needs change. The Marketing Consultant position is categorized as a Roamer, which means that the incumbent can successfully complete their role objectives virtually and are not required to be present on a CTC campus unless they choose to do so.What you’ll do

• Work collaboratively with internal and external partners to create channel specific strategies, messaging, and content for consumer marketing initiatives supporting lines of businesses such as Financing, Balance Transfer, Optional Products (Insurance) and Deposit Products (Banking)
• Develop creative and content briefs while managing internal review and approvals of all collateral to ensure consistency and adherence to brand standards
• Communicate and collaborate with digital media teams, marketing operations, data analytics and other cross-functional support teams to ensure strategic alignment and flawless implementation of tracked campaigns to evaluate performance
• Drive campaign objectives though tested methods but also demonstrate a willingness to innovate and take new approaches that make sense in the ever-changing marketing landscape
• Manage multiple projects simultaneously while working effectively under the pressure of last-minute deadlines and changing priorities

What you bring

• 4+ years of marketing experience with a strong foundation in financial, credit card, insurance and customer experience
• 3+ years of digital marketing experience, including email, web and social channels
• Previous experience with insurance/optional products and/or deposit/banking products is a key asset
• Experience delivering omni/multi-channel integrated campaigns at scale, leveraging data and digital insights in execution
• Must have a solid understanding of marketing channel executions, creative and media planning
• Exceptional experience applying consumer insights to improve campaign targeting and delivery that meets or exceeds goals
• Strong collaborative working style with the ability to work both independently and as a member of a team in a flexible, dynamic environment, and to contribute to a positive work environment
• Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
• Previous experience with copy writing is an asset
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines

About Canadian Tire CorporationAs one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies . To learn more follow us on LinkedIn .#LI-RF1 Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees - their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience. MarketingOntario-OakvillePermanentFull-timeJob Posting : May 12, 2022, 8:27:20 PMQuick Apply

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