CRM Specialist - Jobs in Toronto, ON

Job Description

About Us:Established over 30 years ago, Medcan is a global leader in assessing clients overall well-being and inspiring them to live well. Medcan has a comprehensive range of diagnostic assessments, which, in combination with innovative programs tailored to specific needs, are designed to successfully reach improved health outcomes.Over 70 physicians and specialists, alongside a broad roster of complementary health care disciplines, provide health and lifestyle management services on site and by video consult for individuals, families and organizations. Our team of 550+ staff see clients virtually and physically from our downtown Toronto and Oakville clinics.The Role:Do you have a CRM background coupled with a desire to build great customer experiences Do you understand the value of data and how it can drive client success Are you a problem solver that loves to find slick solutions to interesting problemsWe are searching for a full-time, permanent CRM Specialist. Reporting to the Manager, Digital Marketing on the Marketing team, the CRM Specialist will be a key contributor to not only optimizing current digital marketing initiatives, but also building out exciting new, customer-centric journeys.If you’re interested in driving organizational efficiencies and developing client-friendly, market-transforming digital experiences rooted in 1:1 CRM, we invite you to apply for this role.The Accountabilities:The CRM specialist will be responsible for two key areas: campaign management and system support

• Work with in-house analytics team and Marketing Managers to identify target segments to develop revenue generating campaign ideas
• Build responsive email templates, test and deploy all email communication across the organization
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of campaign execution
• Build email lists using SQL queries, and Salesforce reports
• Ensure all web to lead forms are correctly installed, integrated & capturing data
• Analyze campaign performance and results to develop insights, and compile and distribute reporting on key metrics such as open, clickthrough, and conversion rates
• Optimize campaigns through A/B testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
• Support the developing of campaign tracking and reporting in Salesforce
• Manage daily maintenance tasks
• Manage all support requests and users’ administrative needs
• Design and build reports and dashboards
• Support creation of process and learning documentation and user training

About You:

• You can manage a workload that requires both “always on” tasks as well as variability.
• Youre a full stack marketing automation and Salesforce wiz who is excited about new technology
• Youre good at explaining complex, technology syntax in layman’s terms
• You are client-success minded: You get along well with internal and external clients
• You appreciate the importance of client-centered design and experiences
• You are a critical thinker and adapt quickly to change
• You are interested in being part of a growing team & contributing to organization growth
• Your career path leads you towards deeper technical understanding and specialization in marketing automation and client experience design
• Maximize the features and benefits of the software
• Review the current processes within the company and propose updates to them to better align them with the CRM data
• Assist in integrating existing systems and services into the CRM architecture via native integrations and custom-built API scripts

The Requirements:

• 2-5 years in a Marketing Automation/CRM role
• Experience with Salesforce CRM
• Experience with marketing automation technology; Working knowledge of Salesforce Marketing Cloud/ ExactTarget is preferred
• Advanced knowledge of Excel
• Advanced knowledge of HTML, CSS and AMPScript
• Proven experience with email development and troubleshooting
• Demonstrated ability to work collaboratively with multiple stakeholders and cross functionally
• Excellent analytical and problem-solving skills. Has the ability to solve problems, resolve issues, and escalate when assistance is required all within a timely manner
• Excellent oral and written communication skills
• SQL experience preferred

Our Benefits:Medcan’s philosophy of Live Well, For Life applies not only to our clients, but also our valued staff members. We provide paid Wellness Days along with a variety of programs to help our employees manage their mental and physical well-being. We offer special employee rates on fitness sessions, in-house specialty services, and a complimentary membership to our clinic to name a few.This position comes with an attractive total compensation package including a competitive compensation model, a comprehensive benefits plan, RRSP matching, and a genuine opportunity to grow.This position comes with an attractive total compensation package including a competitive compensation model, a comprehensive benefits plan, RRSP matching, and a genuine opportunity to grow. We offer hybrid/flexible work arrangements to help Medcanners balance their work and personal or family needs.We also have employee perks to continue to help our staff Live Well, For Life. This includes complimentary group fitness sessions as well as an on-site healthy lunch program provided by our own food and catering brand, Nourish. We also provide interactive webinars hosted by our in-house experts focused on Eat, Move, Think. Our enhanced benefits package is just one of the reasons why we continue to be one of Canada’s Best Managed Companies!We thank all applicants for their interest; however only those selected for an initial interview will be contacted. No phone calls and no agencies please.Diversity, Inclusion, and Accessibility:Medcan is an equal opportunity employer committed to the principles of employment equity, diversity, and inclusion. We continuously work to provide a fair opportunity for all staff to participate and succeed at work, creating a sense of belonging, respect and a place that values the unique perspectives and lived experiences of each member of our team. We recognize the value of diversity in attributes such as age, gender identity and expression, sexual orientation and attractionality, ethnicity, race, colour, nationality, family and marital status, ability, religion and belief, freedom of thought, and any other characteristic that makes you unique. If these principles resonate with you, we encourage you to apply!If contacted for an employment opportunity, please advise your Talent Management Specialist if you require accommodation.Job Type: Full-timeQuick Apply

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