Demand Generation Manager - Jobs in Toronto, ON

Job Description

RouteThis is looking for a Demand Generation Manager to plan, execute and measure a range of demand generation and account-based programs to build a highly qualified and predictable revenue pipeline. Key responsibilities of the role include but are not limited to; industry and account intelligence gathering, demand and account-based campaign creation, event production, as well as measuring, testing and optimizing marketing programs. Your sole focus is to acquire, engage, nurture, and convert targeted accounts and buyers into customers while leveraging scalable best practices in achieving great results.Roles and Responsibilities:

• Works with marketing leadership to develop, diagnose and optimize a demand program strategy that supports objectives for building high quality, influenced pipeline, and revenue from target accounts.
• Clearly articulate our value proposition and create messaging that aligns with Ideal Customer Profile, product/platform offering and how they play into building programs that will help us achieve our revenue goals.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management, including campaign architecture, segmentation, data quality, and reporting.
• Quarterback the orchestration and execution of ABM and demand generation marketing programs. Work closely with business development and sales to execute flawless campaigns.
• Identify sources of high-quality leads and contacts from the buying committee and execute nurture programs across the stages of the buyer journey, using multi-channel integrated marketing tactics to deliver highly qualified opportunities.
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Enhance the buyer journey as it relates to content development and inbound marketing efforts.

Desired Skills:

• 5 - 10 years of B2B marketing experience, including at least two years focused on omni-channel account-based strategies.
• Capacity to demonstrate your ability to deliver business results through integrated, multi-touch campaigns and programs
• Insight gathering and analysis from multiple internal and external data sources (data providers, social analysis, engagement scores)
• Strong understanding and usage of Hubspot and Salesforce, including orchestrating, customizing, and executing campaigns, and tracking and measuring performance
• Solid background in creating and implementing marketing campaigns that use live email, events, webinars, digital advertising, and social media.
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

Do you feel like you’re able to tackle this role Show us what you got! We absolutely don’t expect applicants to check off every box for any of our positions and welcome you to apply if you feel like you are an excellent fit.Who we are:RouteThis is a fast-growing tech company that is changing the way Service Providers and Smart Home companies handle technical support around the world. Instead of dealing with frustrating, long support calls where agents are unable to accurately identify issues, the RouteThis platform gives technical support teams the answers they need to immediately identify and resolve customers’ issues - or help customer to solve it themselves before even needing to call.We are headquartered in Kitchener, Ontario, Canada and our customers are all over the globe.If you want to work on the next generation of network diagnostics that provides a disruptive new approach for tech support teams, you should be working at RouteThis!Why RouteThis

• Growth: As a rapidly growing company, we’re constantly facing new challenges and prefer to promote from within. By working with us, you can jumpstart and shape your career.
• Team: At RouteThis you’ll be working on a highly motivated team full of the best talent you can find. We’re carefully selective on who we hire as we’re a close team.
• Fun: Monthly team social events, and weekly team lunches and happy hours are all part of our culture. We never forget that work should also be fun.
• Perks & Benefits: We offer competitive salaries and a comprehensive benefits package.
• Location: Located in the Waterloo-region in downtown Kitchener, we offer flexible work arrangements including hybrid and remote options.

Please note: We thank all applicants for your interest in RouteThis. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.RouteThis is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. Please let us know if you require an accommodation due to a disability and we will work with you to address your needs.Quick Apply

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