Manager, Marketing and Communications - Jobs in Calgary

Job Description

Job DescriptionPosition SummaryThe Manager of Marketing and Communications is a pivotal role within CAWST’s Strategy and Market Development Team. This position oversees a broad portfolio that encompasses strategic marketing, communications, strategic planning, public relations, event planning, social media management and digital advertising. The position will be responsible for leading a team to successfully engage CAWST’s key audiences, boost CAWST’s brand awareness, and deliver against our core strategic directions as well as against specific goals, objectives, and revenue targets. As the Manager of Marketing and Communications, you will provide strategic insight alongside creative tactical selection and implementation for marketing plans, campaigns, and projects, and will ensure that evaluation, analysis, and learning are part of every project as a core component to foster continuous improvement. You will be responsible for developing communications plans and creating key messages and content in alignment with CAWST’s goals and objectives. Compelling and ethical storytelling techniques are essential for sharing CAWST’s impact and increasing our base of clients, funders, and donors.Translating complex concepts into concise and effective messaging will be a key component of your work and an in-depth understanding of digital marketing platforms and analytical tools will be essential for success. Please note, this position is based in Calgary, Alberta. Candidates must be eligible to work in Canada.Key Responsibilities

• Provide strategic marketing and communications insight on CAWST’s initiatives and projects
• Develop and execute on strategic marketing and communications plans aimed at accelerating CAWST’s impact and reaching our goals
• Lead the Marketing team and build organizational capacity in marketing, communications, branding, digital, social, website, creative, public relations, donor support, advertising and special events
• Coordinate marketing and communications support requests from other departments at CAWST
• Support the donor initiatives team with its communications materials needs, strategizing on how to bring in new donors, organize stewardship efforts and events
• Write and edit clear, compelling copy for all marketing and communications materials, including press releases, pitch letters, fact sheets, social media, websites, digital ads, blogs, brochures, video scripts, email marketing, annual report, client correspondence, and more
• Write compelling stories that convey CAWST’s work and impact for use in marketing campaigns and regular communications, with a focus on ethical storytelling
• Support events-based marketing opportunities (such as donor events and speaking engagements) through the coordination of logistics and development of briefs, pitches, speech writing, and more
• Support all external events at CAWST that involve Canadian audiences, especially in messaging and communications
• Develop and manage relationships with a base of volunteers and contractors, such as graphic designers, videographers, and photographers
• Understand key organizational business information and industry WASH sector news, including business strategy, industry issues, programs and services, key clients and WASH sector
• Research, compile and analyze the media landscape as it pertains to the WASH sector and business influencers and outlets
• Lead all brand partnership work for the organization, including any brand relationship that has an interest in partnering together to further awareness of the world’s water crisis
• Coach staff and volunteers on CAWST’s key messages