Customer Marketing Manager - Enterprise - Jobs in Dufferin

Job Description

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people.We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose.As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us!We #39;re on the lookout for a passionate and skilled Customer Marketing Manager to join us on our journey.In this role, you will be responsible for driving revenue opportunities, with a focus on our strategic enterprise customers, through customer engagement, advocacy, and strategic marketing initiatives, ensuring our customers thrive and grow with us. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company #39;s global expansion growth targets. You will collaborate closely with the Customer Revenue team and other cross-functional teams within the organization to create experiences and interactions that drive measurable revenue growth within our enterprise segment. What you’ll do

• Develop and execute multi-channel marketing strategies and programs tailored to the unique needs of our enterprise accounts, focused on increasing expansion and retention for our growing customer install base.
• Collaborate with Customer Success to identify key accounts, understand customer goals, and support their journey toward maximizing the value of our solutions.
• Develop and manage ABM campaigns targeting high-value enterprise customers, with tailored content.
• Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
• Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
• Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
• Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
• Plan and execute regular events tailored to our enterprise accounts to deepen relationships with customers and partners and nurture leads.
• Run ongoing A/B tests on different performance parameters and develop playbooks
• Regular tracking and reporting on campaign performance

• Bachelor #39;s degree in business, marketing, or related field
• Minimum of 3+ years experience in customer marketing or related B2B marketing roles in a global SaaS or tech company. Advantage: Enterprise accounts.
• Strong analytical skills with the ability to analyze data,make strategic recommendations based on customer journey and usage patterns,test, and optimize.
• Experience with email marketing, ABM practices, marketing automation, in-app comms, and webinar programs.
• Excellent verbal and written English communication and presentation skills with an ability to simplify messaging and tell a compelling and engaging story
• A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
• Proficiency in CRM tools. Advantage: SalesForce