Marketing Specialist - Jobs in Fredericton

Job Description

Company OverviewSince its incorporation in 2003, LuminUltra has been a leading manufacturer and thought leader in the biotech industry, developing molecular diagnostic products and services to help people worldwide understand the impacts of microbes within their environment. Headquartered in Fredericton, New Brunswick, LuminUltra is a global company with satellite operations in Baltimore, Paris, and Melbourne.Armed with dedicated ownership, a talented team, and a solid foundation, LuminUltra #39;s best-in-class solutions are used in multiple industries to identify issues before they become problems, utilizing fast, accurate tests to identify, address and validate microbiological control solutions. By providing rapid, accurate biological testing solutions, LuminUltra works to fulfill its core purpose:quot;We make the tools to help you manage the impacts of microbiology, so you can work, live and play with confidence. quot;QualificationsBachelor #39;s degree, with a Major in Marketing, Business, Communications or related field; or equivalent combination of relevant professional experience and education.3-5 years of hands-on experience in marketing and content creation.Experience managing corporate social media accounts.High sense of urgency and entrepreneurial work ethic to drive business outcomes.Excellent analytical skills and an interest in reporting and data analysis.Ability to work in a fast-paced, high-pressure environment.Team player - excellent communication skills to work with colleagues across other departments.Exceptional written and verbal communication skills - proficient grammar in copywriting.ResponsibilitiesLuminUltra is hiring a Marketing Specialist to join our innovative marketing team. Reporting to the Director of Communicationsamp; Marketing, the Marketing Specialist will focus on creating, supporting, and optimizing our marketing programs. This role will be responsible for defining and tracking customer and client personas, developing content marketing materials, and supporting the development of marketing campaigns, including strategy.This position is a highly innovative and dynamic role. The Marketing Specialist will play a significant part in helping the organization define the right target audiences and supporting production of engaging content. The ideal candidate will be collaborative, creative, well-organized, and a strong communicator who thrives in a fast-paced, challenging, start-up environment.In this role, the Marketing Specialist will have key responsibilities, such as:Lead the research and development of customer and client personas to support the product, sales, and marketing teams #39; projects and campaigns.Be the go-to person for information on our target audiences and best channels of communication.Design questionnaires and discussion guides, surveys, and conduct focus groups or 1:1 interviews to support persona development.Lead the development and curation of meaningful content on social media, collaborate with other teams on thought leadership and lead generation assets all tied back to the identified personas and markets.Work closely with the Digital Marketing Manager to analyze and report on the performance and efficiency of campaigns towards targeted audiences.Advise members of the marketing team and other stakeholders on best practices for engaging with specific audiences.