Director Strategic Communications & Marketing - Jobs in Greater Vancouver

Job Description

Job DescriptionAbout the roleLocation: Work from home - CanadaTravel Expectations: Limited, as neededLike WCG, you believe in the power of work to transform lives. As the Director Strategic Communicationsamp; Marketing, you’ll be responsible for the development and delivery of an innovative, integrated communications and marketing strategy for WCG, that aligns and supports WCG’s goals and objectives. This position plays a crucial role in promoting the organization #39;s corporate brand and client-focused programs and services, as well as ensuring effective internal communications within the organization.The Director Strategic Communicationsamp; Marketing will provide leadership to a team of people, comprising marketing, content and social media specialists, as well as overseeing external agencies who provide support to the Communications and Marketing department. This team works as a key Business Partner to WCG’s Employment Services team and Executive team. Under the Director’s leadership, the marketing team works closely with Operations to drive program/service engagement, build relationships, and enhance the organization #39;s reputation through strategic communications planning, messaging, and branding efforts. Additionally, the Director plays a key role in leveraging various communication channels to reach target audiences, drive program outcomes, and contribute to WCG’s strategy and overall financial and operational success.What you’ll do

• Generate awareness of WCG and our programs and services while developing and articulating WCG’s voice and telling our story to both internal and external audiences
• Develop and implement an innovative communication and marketing strategy for WCG, which is built on a deep understanding of our mission, vision, and goals, target audiences and supports the delivery of our strategic and business line objectives
• Manage the reputation of the company including the development of proactive and reactive social media strategies
• Act as a credible and confident media spokesperson for the company
• Oversee the development of (and directly develop) speeches, briefing notes, presentations, and other strategic communications materials to support WCG’s Executive and Management Team
• Collaborate with department heads and leadership to cascade essential information, initiatives, and strategic priorities down to all levels of the organization through various communication channels
• Develop and execute marketing strategies to promote WCG programs and services to target audiences that effectively communicate the program #39;s/services’ value propositions and drive participation to such programs/services
• Oversee the utilization of multiple marketing channels, to reach and engage target audiences
• Provide oversight and guidance to WCG’s participation at industry events and conferences, including sponsorships and presentations
• Plan and execute budgets for communication and marketing products and services including monitoring and analyzing such efforts to determine effectiveness and make adjustments as needed
• Manage the Communications and Marketing annual budget, ensuring appropriate return on investment
• Drive continuous improvement / innovation in company marketing and communications, leading by example and instilling a culture of achieving goals through the adoption of new communication and marketing techniques and smarter ways of working