Digital Marketing Manager - Jobs in Kirkland, QC

Job Description

Come join the largest supplier of automation and reliability solutions in Eastern Canada. Discover what we can offer you and be the voice behind cultivating innovative ideas to help our customers reach their full potential.What is in it for youFLEXIBILITYSummer FridaysRemote WorkFlex for Your DayCOMMUNITYHappy HourTeam BuildingEmployee Recognition GalaFundraisingMultiple Workplace CommitteesHEALTH & SAFETYFitness AllowanceEmployee Assistance ProgramDental & Medical BenefitsCAREER DEVELOPMENTPersonalized Career PathProfessional Training & Development ProgramReimbursement of Tuition FeesCOMPETITVE COMPENSATIONParental Top Up ProgramProfessional Development Reimbursement ProgramCompany SharesRRSP and TFSAPROUD TO BECanada’s Top 100 EmployersMontreal’s Top EmployersCanada’s Best Managed CompaniesSounds Exciting Join usAs our Digital Marketing Manager, you will play a key role in Laurentide’s growth strategy by driving website traffic and acquiring leads/clients. From managing several ad-campaigns & social media platforms for different clients to overseeing the allocated marketing budget and generating qualified leads for different business units, you will work in collaboration in a multi-disciplinary team. You will be Laurentide’s passionate ambassador.POSITION LEVEL: SeniorWHAT YOU BRING TO THE TABLEManage and implement digital marketing campaigns and analyze the performance.Oversee the digital marketing budget based on ROI analysis.Identify new technologies and products for online campaignsLead the path in creating a strategic connexion between Laurentide’s B2B/B4B brand and our clients, working cohesively with all Business Unit Directors.Be a key collaborator to our Director of Talent & Culture in deploying our Employer Branding strategies, modeling our culture, and exemplifying our core values.Develop, implement, and manage sales forecasting activities, targets, sectors, markets and set performance goals to achieve company objectives.Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion to leadership and departments you partner with.Monitor, prepare and report on platforms for marketing campaigns.Identifying new advertising tactics to encourage business growthAssuring buy-in and budget support from senior leadership and stakeholdersDevelop and manage strategies & marketing/sales budgets.Creating and updating content and marketing campaigns and all other related tasksESSENTIAL SKILLS AND QUALIFICATIONS TO BE SUCCESSFULBachelors degree in marketing or business or other related degree.At least 4-7 years of marketing experience, preferably executing some of the same tasks to be managed in the role, such as content development.Excellent communication skills in English and French, both written and spokenExperience with CRM and marketing automation software.Knowledge of Salesforce and/or PardotProven track record of analyzing campaign performance using growth analytics, SEO, and tracking tools, as well as identifying actionable insights to increase new customer acquisition.Experience in an environment where the principal provides marketing material that need to be customized to meet local needs.WORK LOCATION: Kirkland, QCABOUT USLaurentide’s purpose is To Help Industry Thrive in Eastern Canada. More than words, our values compel us to think differently, to act with integrity and to shape our future according to them. It is through Customer Centricity, Collaboration, People Matter, Hunger & Passion, Health, Safety & Environment and lastly Trust & Reliability that we: Empower People. Advance Industry.Quick Apply

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