Sr. Director of Sales - Jobs in Kitchener

Job Description

Diva International Inc. (“DIVA”) is looking for a Senior Director of Sales. This role will be responsible for refining and executing DIVA’s sales strategy to drive revenue growth and profitable goals. The role allows for remote work in Canada and must reside in Canada. Candidate must be legally eligible for employment.About Us:Since 2003, DIVA has introduced and onboarded millions of people as they keenly—or—anxiously—discovered reusable period care. Founded by mother-daughter duo Francine Chambers and Carinne Chambers-Saini, DIVA revolutionized the “feminine hygiene” industry and created the mass market adoption of sustainable period care alternatives. Today, the DIVA brand is synonymous with the menstrual care category, driving change and bringing sustainability to the forefront of new period care innovation.We are DIVA. Your conscious cycle care partner. Responsibilities:Sales Execution and Performance

• Refine and execute a comprehensive sales strategy for the Natural, FDM and Specialty channel to drive revenue growth and market share.
• Executes sales strategy and build strong relationships for key customers, with Account Manager(s), external broker support.
• Oversees International and Private Label business, with a direct report.
• Set sales targets and build sales forecast for the North American Market.
• Accountable to sales KPIs including revenue and profitability goals, established in collaboration with the President and Finance Team.
• Owns and executes promotional plan for key accounts, with Account Manager and broker support.
• Creates customer-specific roadmaps in alignment with 3-year retail strategy.
• Delivers tailored presentations for line and business reviews, with marketing support.
• Responsible for negotiating favorable contracts with all USamp; CDA partnerships (including customer, broker, distributor, and external vendor partners).
• Analyze market trends, customer needs, and competitive activity in the FDM, Natural and Specialty channel to identify opportunities for growth.

Sales Reporting and Forecasting

• Communicates progress against KPIs on a weekly basis, and regularly shares ad hoc learnings with the President, leadership teamamp; cross-functional partners.
• Leads monthly business planning, budget, and KPI development for all retail accounts.
• Responsible for monthly retail revenue and demand forecast, coordinating with direct reports and cross-functional partners to deliver highly accurate projections.

Leadership and Collaboration

• Leads the Sales team across the national brand and P/L business.
• Mentor and coach direct report(s), fostering collaboration and accountability mindsets.
• Establish metrics and provide regular feedback for the sales team.
• Collaborate with internal business functions to develop a comprehensive plan.
• Key point of contact for internal departments, supporting cross-functional initiatives. Work closely with the marketing team to support the success and growth of the brand’s base business and innovation.
• Supports President with annual planning, goal setting, and special projects including new item launches.
• Acts as subject matter expert to the President and other departmental leaders on issues relating to sales and operational efficiencies.

Other

• Works in accordance with Diva International’s Quality Policy and B-Corp set of standards.

Qualifications

• Proven track record of driving results in CPG sales.
• University degree or College diploma in business, marketing, economics or related field or equivalent experience.
• Possess a strong blend of analytical, leadership, and communication skills with prior leadership/people management experience.
• Previous 8+ years’ experience in sales and demonstrating excellent presentation skills.
• Understanding of the sales process and dynamics.
• Experience in CPG account management/selling.
• Ability to analyze POS data, market trends and customer needs to inform sales strategies.
• Experience with Tier A accounts at a high level.
• Excellent written and verbal communication skills.
• Proficiency with using and analyzing syndicated data such as IRI, Nielsen or SPINS.
• Proficiency with computers and computer programs, familiarity with CRM tools.
• Valid passport without restrictions for travelling across borders.
• Second language fluency is an asset.

About you:

• Demonstrates a growth mindset and sense of curiosity.
• Interest in working with people and building strong relationships to help provide solution based selling opportunities.
• Openness to being coached, developed, and trained.
• Strong analytical and problem-solving skills.
• Ability to make proactive, informed, and independent decisions/recommendations.
• Able to execute a strategic business plan with company, customer, and consumer in mind.
• Ability to multitask skills, handle various relationships, projects, and tasks.
• Strong drive for results and “always on” customer focus.
• Strong interpersonal skills and the ability to build productive working relationships with internal and external clients.

About Our Hiring Process:Does this sound like great fit for youWe would love to hear from you.You can expect us to be curious about who you are, what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.Why work at DIVA International Inc.As a Certified B Corp and remote-first workplace, our internal work-life rhythm and processes are guided by a purposeful intention to operate differently; in an inclusive mindset that encourages employee input, creativity, and collaboration.We’re proud of our supportive working environment. DIVA offers a competitive compensation plan, employer matched RRSPs, comprehensive health and dental coverage, and a flexible remote work environment.And we are proud to support our employee’s volunteer interests and make it a priority to join in efforts that give back and show our communities that we care.At DIVA, we strive to be a welcoming and safe space for everyone, regardless of their race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity, physical ability, or any other protected grounds.We welcome employees and candidates from these underrepresented groups to help make this vision a reality.Accommodations are available on request for candidates taking part in all aspects of the selection process. Please e-mail at accessibility@divacup.com if you require accommodation. Information related to accommodation requirements will be addressed confidentially.Powered by JazzHR