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Creative Copy Manager - Jobs in Laval

Laura Canada
Job LocationLaval
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionAs the Creative Copy Manager, you will contribute to Laura’s success by leading a team of six talented copywriters and be entrusted with bringing the Lauraamp; Melanie Lyne brands to life through the art of storytelling. Your mandate is to give the brands a consistent voice across various communication channels, including editorial content, emails, digital ads, website content, product descriptions, in-store signage, and social media posts. Your expertise in crafting compelling narratives and your role as the brand voice guardian will play a crucial role in elevating the brand #39;s presence and driving customer engagement.How will you support the team

  • Lead a team of six copywriters, providing guidance, mentoring, and fostering a collaborative environment.
  • Assign projects, set priorities, and ensure timely delivery of high-quality copy that aligns with brand guidelines and objectives.
  • Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for growth and development.
  • Develop and execute a cohesive brand storytelling strategy that effectively communicates the essence and values of the Lauraamp; Melanie Lyne brands.
  • Collaborate with Marketing, Graphic Designers, Designers, and other cross-functional teams to understand brand positioning and translate it into engaging copy across multiple platforms.
  • Craft compelling narratives that resonate with the target audience, effectively conveying brand messaging and driving emotional connections.
  • Establish and maintain a consistent voice and tone for the Lauraamp; Melanie Lyne brands across all communication channels.
  • Develop comprehensive brand style guidelines to ensure a cohesive brand experience and facilitate effective collaboration with internal and external stakeholders.
  • Review and edit copy to ensure it aligns with brand guidelines, maintaining a high standard of quality and coherency.
  • Oversee the creation and delivery of various types of content, including editorial pieces, emails, digital ads, website content, in-store signage, and social media posts.
  • Collaborate with the creative team to develop engaging concepts and campaigns that enhance brand visibility and drive customer engagement.
  • Stay up to date with industry trends, consumer insights, and emerging platforms to continuously optimize copy and storytelling strategies.
  • Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of exceptional quality.
  • Coordinate with stakeholders, including Marketing Managers, Graphic Designers, Designers, and other team members, to gather requirements and align copy with broader marketing initiatives.
  • Conduct thorough proofreading and editing to ensure accuracy, consistency, and adherence to brand standards.

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