Digital Marketing Manager - Jobs in Montréal, QC

Job Description

Who we are: Amilia is more than just a tech company – we’re a close-knit community made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project. We care about our work, our colleagues, and our clients!What we do: We provide an eCommerce platform for activities and recreation. Our platform enables organizations to engage and connect with their community by making it easy to find, register, and pay for activities online.How we do what we do: We provide all our team members with the tools and flexibility they need to succeed every day. We also put an emphasis on collaboration and encourage everyone to bring new ideas to the table, even if it’s outside of your department.Why we do what we do: We’re not just here to sell software – we want to revolutionize the way recreation organizations leverage technology. Every Amilian is incredibly invested in our mission to disrupt the status quo and help our clients achieve great things.What to expect:Amilia is looking for a Digital Marketing Manager with experience designing and executing digital marketing programs in a high-growth environment. You’ll report to the Director of Marketing Acquisition and find creative ways to drive qualified leads and attributed pipeline through paid channels. You’ll be responsible for media planning, research, campaign implementation, analysis and optimization of our paid media campaigns. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs.What youll be responsible for:

• Planning and implementing paid media campaigns on Google Ads, Facebook, LinkedIn, and other acquisition channels;
• Managing our paid efforts across software listing sites such as Capterra to drive traffic and lead generation;
• Leading paid media initiatives with industry publications and associations;
• Creating and determining the paid media strategy, timeline and budget spend across channels;
• Leading campaign strategy efforts (campaign objectives, messaging, targeting, and ad visuals) and collaborating with cross-functional teams to implement the campaigns;
• Maintaining our Google Analytics data and identifying opportunities for improvement of the way we track data;
• Reporting on the status of all campaign KPIs and ROAs with a focus on constantly improving results;
• Analyzing performance data (campaign results, lead conversions, MQL and Opportunities by lead sources, CPL, traffic, etc.) to help shape future marketing strategies.

What we want from you:

• 4-6 years of experience in a digital marketing role (B2B and SaaS experience - an asset);
• Previous hands-on experience with paid channels such as Google Ads, Capterra, Facebook, Instagram, LinkedIn, Bing Ads, etc.;
• Experience with Google Analytics;
• Experience building campaigns optimized for conversion;
• Basic understanding of SEO concepts;
• Strong organization and project management skills with the ability to work on multiple projects with many stakeholders;
• Bachelor’s degree in Marketing or another related field - an asset;
• Knowledge of CRM & Marketing Automation tools (Salesforce and Pardot) - an asset

What you’ll get from us:

• A competitive and progressive salary;
• A group RRSP employer contribution up to 5%;
• A group insurance for you and your family as well as an employee assistance program (EAP);

• A $500 wellness allowance per year;
• Weekly Bootcamp and Yoga classes for Amilia employees;
• The possibility of working in the office or at home according to your preference anywhere in Quebec and up to 3 months per year abroad;
• A strong work-life balance with flexible hours, a minimum of 3 weeks of paid vacations, sick and personal days, and year-round mini-Fridays;
• A dedicated Learning and Development Specialist committed to your personal and professional development, and 10% of your time dedicated for your professional development;

• Skill development opportunities through engaging workshops, trainings, access to Udemy and opportunities to attend conferences;
• Quarterly companywide and team bonding activities and weekly social activities to connect with your peers;
• 25% monthly discount for STM and EXO;
• Up to 15 hours of group volunteering paid per year;
• In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.

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