Head of Content - Jobs in Montréal, QC

Job Description

Head of ContentDescriptionWe are looking for a Head of Content who will lead all marketing content strategies and initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior for all our lines of business. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement. The position collaborates with our public relations agency, communications, marketing, sales, customer success, and human resources teams to help define both the brand story and the story as interpreted by our fortune 500 customer.What you’ll be doing:

• Own content strategy that supports and extends marketing initiatives, both short- and long-term.
• Lead the writing team, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
• Continually evolving the strategy by determining which methods work for the brand and why.
• Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, and in-person. This is to be done for each buyer persona within the enterprise.
• Working closely with brand teams and agencies on branding initiatives to ensure a consistent message across channels.
• The development of a functional content calendar per line of business (LOB).
• Integration of content activities within traditional marketing campaigns.
• Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real time implementation of content strategies.
• Establishing workflow for requesting, creating, editing, publishing, and retiring content.
• Ensuring consistent global experience and implement appropriate localization/translation strategies.
• Identifying up-sell and cross-sell opportunities through content analysis and deploying content assets for higher conversion rates.

What you need to bring:

• Bachelors degree in English, Journalism, Public Relations, or related communications field. (MBA in marketing a plus)
• 5 years of experience as a leader in multichannel content creation (publishing, journalism, etc.).
• Experience creating a resource or library of content organized indicating SEO, translations, and version control.
• Experience with creating compelling messages for different target demographics.
• Proven editorial skills. Outstanding command of the English language.
• Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
• Fluency in web analytics, social media marketing, and social media monitoring platforms.
• Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships.
• Able to thrive in a fast-paced environment working on multi-faceted initiatives while maintaining a high level of attention to detail.

Good to have

• Multilingual abilities (specifically French and Spanish) a major plus.
• Audience development and subscription strategies experience a plus.

What’s in it for You

• Opportunity to join a growing and fast-paced, SaaS company.
• Chance to make a difference because you are empowered to do so.
• Work with Fortune 500 companies as your clients.
• Growth opportunities within the organization.
• Make wonderful friends and become part of the diverse and inclusive Nakisa family.
• Work with a team of incredibly talented and forward-thinking people who value hard work and know-how to celebrate the wins – No matter small or big.
• Amazing benefits & perks.

Who we are:Nakisa is a global leader in enterprise business solutions for Organization Design and Accounting, and Compliance. Nakisa delivers innovative, forward-thinking, and robust human resource (HR) and financial management solutions that advance business strategies. Our vision is to resolve the most complex problems of every enterprise customer. Our solutions are being used by the Fortune 1000 of today.We bring together diverse and bright minds to offer amazing software products. We believe the key to our success is our unity in thought and action. As we are continuously improving, we work hard to ensure Nakisas values (Fairness, Integrity, Service, and Humility) drive our behaviors at all levels. Our solutions have excelled in the market. We are committed to excellence in its delivery and implementation, aiming for our customers to have the best possible experience in their journey with Nakisa. We’re recognized as one of best Canadian employers, having been named one of Montreal’s top employers of 2022, as well as one of Canada’s best employers for recent graduates.Our people and our culture are the key to our success: hear from the team.Quick Apply

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