Influencer Marketing Manager - Jobs in Montréal, QC

Job Description

Since 2015, Mistplay has established itself as one of the new-age leaders in mobile advertising. We’re known best for creating the #1 Loyalty Program for mobile gamers with over 16 million users and counting. Our passion to innovate drives our growth across the industry with the constant development of new powerful ad tech tools, apps, and the recent launch of a publishing division for mobile games.We’re proud of the accomplishments our teams have achieved so far and our goal is to keep climbing higher. The AppsFlyer Performance Index ranked Mistplay as the 5th best global media source on the IAP Index along with top ranks in retention and IAA categories. Mistplay has also been recognized by Singular as an industry leader for high ROI and low fraud.Mobile marketing is constantly evolving and Mistplay is looking for the brightest minds around the world to join us as we pioneer the industry together!The Influencer Marketing Manager will play a key role in Mistplay’s growth and user acquisition strategy as our app and community scale globally. The primary objective of the Influencer Marketing Manager is to own Mistplay’s influencer strategy and accountability for executing and delivering business impact based on the ongoing evolution of this strategy. The right candidate for this role is extremely performance oriented and is passionate about bold and creative “growth hacky” ways to foster relationships with creators across existing and new channels, engaging new audiences, and driving business impact.You will report to the Head of Marketing and collaborate closely with the User Acquisition and Community teams.What Youll Be Doing:

• Develop and implement an influencer marketing program that can scale to become a meaningful part of Mistplay’s growth engine and user acquisition mix and contribute to acquisition goals and KPIs.
• Own a dedicated monthly budget and manage structured experimentation across channels and content verticals to achieve profitable performance and user-quality goals.
• Develop innovative campaign strategies to authentically work with content creators,leveraging trends, and bold activations to further boost viewer engagement and increased performance.
• Foster and manage relationships with content creators, management teams, and agencies to ensure efficient operations from initial outreach to campaign launch.
• Track, measure, and critically analyze campaign,activation, and content performance to drive optimizations and evolution of influencer strategies. Report on a regular cadence to company stakeholders.
• Collaborate with marketing, product, and commercial teams to maximize cross-functional opportunities and achieve company-wide goals.
• Provide thought leadership on the topic of influencer marketing, and stay up to date on the latest influencer marketing trends spanning pop culture, social, and mobile gaming.

What Were Looking For:

• 5-7 years of influencer marketing experience, ideally for mobile apps or games.
• Proven track record of driving meaningful business value from influencer marketing (beyond views, likes, and other vanity metrics).
• Comfortable in a fast-paced, agile environment and an expert in campaign planning & project management.
• Highly creative out of the box thinker.
• Strong and charismatic communicator with excellent interpersonal skills.
• A data-driven mindset and ability to make data-driven decisions based on performance and market insights.
• Knowledge of the mobile gaming industry is a huge plus.
• Established prior relationships with content creators is a huge plus.

What We Offer:

• Generous stock option package
• We match 100% of your contribution to your retirement plan up to $4000 annually
• Monthly public transportation stipend (or monthly internet cost stipend $90/month)
• Annual gym membership stipend
• Dialogue membership - unlimited free video calls and texts with nurses and doctors anytime - they’ll even help you book IRL appointments
• 4 weeks of vacation and 5 sick/personal days
• Wellness week over the December-January holiday period
• Day off on your birthday!
• Weekly happy hour
• Frequent team outings and off-sites
• Private healthcare - includes massages
• These benefits are for Canadian residents

We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that weve adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.Think you have what it takes Wed love to meet you!********************************************************************************************************************************Nous nous efforçons de rendre notre atmosphère de travail aussi accueillante et amusante que possible ! Travailler chez Mistplay comporte toute une série davantages que nous avons adoptés en mode virtuel comme en mode présentiel : déjeuners déquipe, soirées jeux, événements à léchelle de lentreprise, et bien plus encore.Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.Vous pensez que vous avez le profil requis Nous serions ravis de vous rencontrer!#LI-ZD1#LI-REMOTEQuick Apply

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