Communications & Marketing Associate - Jobs in Okotoks, AB

Job Description

POSITION SUMMARY: An integral member of the new fund development and external relations team, the Communications & Marketing Associate is responsible for supporting Foothills Country Hospice Society (FCHS) to achieve its vision and mission through inspiring and effective communications and marketing initiatives utilizing a diversity of media and in-person engagement.Reporting to the Executive Director in the short term, and subsequently to the Director of Development/External Relations once this position is filled and working with the campaign consultant and other key members of the FCHS employees, leadership and volunteers, the Communications & Marketing Associate is responsible for supporting and/or directly planning for and implementing all communications and marketing initiatives of FCHS. This position prioritizes information sharing and relationship building across the organization including residents and their families, donors and funders, sponsors, partners, community stakeholders, in-house constituencies and others as identified.In support of the FCHS vision, mission, strategic plan, fund development and capital campaign plans, the incumbent will liaise closely with the hospice multidisciplinary team and practice in accordance with established policies, procedures and standards ensuring resident and family safety is a priority.Responsibilities include, but are not limited to:

• Implement communication strategies to strengthen the FCHS brand and to maximize public awareness of the programs and services both internally and externally
• Develop and execute an overall marketing and communications strategy that integrates with and supports fund development plans and initiatives
• Work with the capital campaign consultant and contractors to create and execute campaign marketing and communications strategy
• Work with the contractor to create and implement brand development
• Work with the fund development team to develop communications and marketing materials to promote key initiatives including case materials, donation and sponsorship packages, invitations, advertisements, videos, social media materials and others as identified
• Create timely and engaging content that is optimized for whatever platform it will be produced/published on
• Managing, planning, and coordinating media events
• Writing and developing media materials which can include press releases, media advisories, public service announcements, and blog posts as well as other platforms as identified
• Manage FCHS website to enhance user experience and increase brand recognition
• Maintain timely content relative to programs, services, fund development initiatives and recognition
• Manage and expand FCHS social media platforms and increase following. Produce regular content that supports FCHS mission, vision, values and promotes fundraising activities
• Manage electronic fund development recognition elements
• Design, develop and distribute Annual Report, Community Report and Monthly Newsletters as well as other FCHS publications
• In coordination with the Director of Development/External Relations, represent FCHS as a guest speaker or participant at community events, be available to address media inquiries and to direct to appropriate media spokespeople or act as a media spokesperson on behalf of FCHS
• Build relationships with community stakeholders to advance the vision, mission, and fundraising goals of FCHS
• Develop communications and marketing campaigns to launch any new programs and services to create awareness
• Monitor, analyze, and report upon benchmarks and metrics regarding brand reputation and specific marketing and communications initiatives

Qualifications

• Marketing certificate, diploma or degree in Communications is preferred
• Demonstrated knowledge and skill in marketing and communications including writing, editing, social media, website, design, advertising and promotion
• High level of interpersonal and communication skills
• Outstanding oral and written communications skills
• Outstanding time management, administrative and organizational skills
• Proficiency in Microsoft Suite, working knowledge of Teams, Zoom and a diversity of social media and web based platforms

Working Conditions

• A standard work week is usually required (Monday – Friday)
• Ability to work flexible hours including evenings and/or weekends as required for meetings, speaking engagements and events
• Flex time and hybrid working model options possible
• Ability to work in a diversity of settings both on and off site, ability to travel, and a current, valid driver’s license required
• Ability to work in a shared office environment
• Ability to lift up to 20 pounds

Salary Range $26.35-34.65/hour plus benefits depending upon qualifications and experienceHours of Work: This FTE 0.5 position is anticipated to expand to FTE 0.8 or FTE 1.0 in 2023Accountability:

• Reporting Line: Director of Development/External Relations (interim to the Executive Director)
• Supervisory Responsibilities: Some work with sub-contractors and consultants may be required
• This position requires the individual to be compliant with the FCHS’s privacy and confidentiality Policies and Procedures; and to be compliant with all Privacy Legislation (FOIP, HIA, PIPA) relevant to FCHS
• All employees of FCHS will be expected to participate on one or more committees

Closing Date:

• October 12, 2022 or until a suitable candidate is found

Job Type: Part-timeSalary: $26.35-$34.36 per hourSchedule:

• Monday to Friday

Application deadline: 2022-10-12Quick Apply

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