Marketing Automation Specialist (Possibility of remote work) - Jobs in Saint-Hubert, QC

Job Description

Company DescriptionHeadquartered on the south shore of Montreal, Techo-Bloc is the world leader in product innovation in its sector of business. As a premium paving stone manufacturer; we’re driven by innovation, creativity and continuous growth. With 8 industry-renowned manufacturing facilities across Canada and the United-States, 30 international patents, a transporting division and close to 700 employees, we operate in an exciting and dynamic environment.Our team members are always offered opportunities to hone their skills, learn new abilities and pursue projects that excite them. If you value the opportunity to grow, demand nothing but the best from yourself and expect the same from the organization you work for, you belong at Techo-Bloc.Here are just a few of our benefits:Possibility of remote work;Leaders who are invested in your success;Have a dynamic job and evolving career path;Snack filled kitchens;Free parking;Epic barbecues and Christmas parties;Competitive salaries;Generous year-end bonus;Group insurance;Employee discounts on Techo-Bloc’s products;Considerable referral bonuses;Employee assistance program (EAP available 24/7);English and French courses available (if required for work).Job DescriptionWe are looking for someone to join our team as a Marketing Automation Specialist to build out and manage B2C and B2B automation, workflow and process optimization. If you are someone who loves finding ways to reduce the manual steps within all spheres of a company, this role is for you!Monitor funnel performance data, conducting campaign level quality assurance and A/B testing, making data-driven and strategic optimizations;Communication to management on performance metrics and KPIs, making thoughtful and strategic recommendations for campaign optimizations;Implement tactical measures to reduce unsubscribes, and grow customer and prospect email list;Work with the Marketing Automation Expert to build and manage lead scoring and grading systems to ensure engaged/hot leads get to sales fast;Work with the Digital Marketing Experts to optimize the synergy between web advertising initiatives and marketing automation campaigns;Participate in data governance and cleanliness: synchronization between our multiple digital tools using APIs to ensure all stakeholders can access our most up-to-date customer database.QualificationsExperience with HubSpot, or a similar marketing automation platform;Expert knowledge in building lead generation, lead nurturing and drip campaigns;Minimum 5+ years of email marketing automation with experience using; marketing technologies to build email templates, campaigns and customer journeys;Strong analytical skills. Data-driven in your approach;Basic web development skills (HTML, CSS, JavaScript, etc.);Experience with Microsoft Dynamics CRM, or similar platforms an asset;Strong debugging skills to identify deliverability issues and correct them;Organized and detail-oriented, producing polished, high-quality output;Ability to take marketing concepts/requirements and translate them into marketing automation programs;Creative, passionate, and problem solving-focused mind.Additional InformationYour contribution is very precious to us, just like the stones we produce. Techo-Bloc foster a culture of innovation where each individual brings a special touch to his field of expertise. The company is growing, your ideas and your talents are required to contribute to the development of the prestigious brand image that Techo-Bloc has developed over the years.