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Marketing Automation Strategist - Jobs in Saint-Hubert, QC

Techo-Bloc
Job LocationSaint-Hubert, QC
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

Company DescriptionAt Techo-Bloc, we aren’t just paving patios – we’re paving the way for great careers! Founded on a culture of innovation, we manufacture landscaping products focused on design, durability and flair. Our growing team is seeking passionate people, ready to make an impact.Intrigued Come grow with us.Why Work for UsWe love to brag. Techo Bloc offers its valued employees a competitive salary and a comprehensive benefits package. Here are a few of our perks:

  • Resources that are invested in your success
  • Dynamic experience learning and evolving career path
  • Great chance to develop your skills and grow
  • Epic barbecues and Christmas parties
  • Hybrid work model
  • Generous bonus program
  • Snack filled kitchens
  • Free parking
  • Considerable referral bonuses
  • Employee discounts on Techo-Bloc’s products
  • Employee Assistance Program (EAP available 24/7)
  • …and more!
The peopleEmulating the size & structure of an agency with approximately 30 team members and counting, our marketing departments mission is to reinvent the way landscapes are designed, built and experienced. With a strong culture for creativity, our team is composed of a powerful combination of design and content experts, landscape architects, digital leaders and strategic thinkers. This means - We’re constantly looking ahead for new technologies, trends, and innovative concepts in order to best support our clients in their landscape renovation process. It is our creative spirit that not only defines us but pushes us forward. To design. To inspire. To create products that bring art into your outdoor experiences and ignite everyones spark for design. Ask us what we do, and we’ll tell you: “We live to create inspiring artscapes.”Job DescriptionMore Than Just an Opportunity:2021 is a big year for our Digital Marketing Team. We have shared success, learned from challenges, and we want to bring the team & our work to the next level in 2022. Which is why we are expanding our Digital Marketing department.The Marketing Automation Strategist will play a lead role in the automation team. You will have the ownership of our automation platform and become the most important source of our Marketing Automation system. The workflows you build, the optimizations you launch, will make a big difference towards the business success.This is the perfect timing to for a fresh start. You’ll have the chance to shine by participating in crafting our extensive 2022 core strategy and executing it through the many different customer types that make up our business and their personas.The Day-to-Day Stuff that Matters:
  • Monitor Techo-Bloc’s automation performance through different marketing campaigns
  • Translate marketing concepts/requirements into marketing automation strategies
  • Conduct campaign level quality assurance and A/B testing, make data-driven and strategic optimizations
  • Fix leaky buckets in workflows & optimize for better conversion
  • Build dashboards on performance metrics and KPIs, make thoughtful and strategic recommendations for campaign optimizations
  • Implement tactical measures to reduce drop-offs, grow customer & prospect list and push them to become sales qualified leads
  • Manage contact with our external HubSpot consultants/agencies/freelancers
  • Work with Digital Marketing experts to optimize the synergy between web advertising initiatives and marketing automation campaigns
  • Participate in data governance and cleanliness: synchronization between our multiple digital tools using APIs to ensure all stakeholders can access our most up-to-date customer database
QualificationsYou Are:
  • Experienced with HubSpot or similar marketing automation platform
  • 5+ years of experience in marketing automation & lead nurturing
  • Data-driven, have strong analytic skills
  • Have basic web development skills such as HTML, CSS, JavaScript, etc.
  • Strong debugging skills to identify deliverability issues and correct them
  • Self-organized & detail-oriented
  • Creative, passionate and problem-solving focused mind
Additional InformationWe thank all applicants for their interest; however, only those under consideration will be contacted.Quick Apply
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