Senior Analyst, Paid Search - Jobs in Saint John

Job Description

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you #39;re bringing this purpose to life alongside a passionate community of experts.Feel empowered to learn and grow while being valued for who you are- here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It #39;s our employee promise.Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.Read on to see how you can shape the future, win as a team, and grow with us.About the roleWe #39;re looking for a Senior Analyst, Paid Search to join our multi-brand team!Do you have a passion for digital marketing Are you fascinated by technological innovation and the implications for Paid Search Do enjoy performance analysis, optimizing algorithms, and conducting A/B tests Are you interested in how SEMamp; SEO and other marketing channels work together to deliver a cohesive search marketing story If you #39;re looking for a work environment where your talent, passion and ideas can have a real impact, you #39;ve come to the right place! On top of managing one of Canada #39;s biggest paid search budgets, in any industry, you #39;ll have a chance to experiment, make mistakes, grow, and succeed.As a Senior Analyst, Paid Search, you will become an integral part of paid search program for the belairdirect, Intact Insurance, National Bank Insurance, Anthony Insurance and Johnson Insurance brands. You will be responsible for campaign execution and play a key role in helping our brands achieve profitable growth. As a Senior Analyst, you will have a large accountability around pushing innovative solutions, helping to elevate our paid search practices, and helping to deliver clear and impactful reporting to relevant stakeholders. You will work closely with experts in other digital channels to help contribute to a strong multi-channel strategy to achieve or exceed expected results.You #39;ll get to...

• Be an integral part of the Paid Search team and help support a multi-million-dollar search campaigns.
• You will collaborate closely with media strategists to help deliver innovative campaigns with accountability for the results
• You will help decide what bid-strategies are optimal based on marketingamp; business goals, and ensure that conversion set-up are continuously monitored for accuracy and relevancy
• Perform output quality control (reports, post analyses, campaign setups, etc.).
• Be responsible for campaign planning, implementation, performance tracking and optimization to stimulate profitable growth.
• Managing search budgets and campaign pacing.
• Support the segmentation and targeting strategy to maximize relevance and performance.
• Continuously track results, identify growth and optimization opportunities across the sales funnel and present a testing plan.
• Work closely with other team members to coordinate projects, ensure consistency between decisions, leverage learnings and propose joint actions.
• Participate in developing a culture of continuous improvement to strengthen knowledge of the organization #39;s digital sector, including but not limited to paid search.
• Drive change, actively promote innovation by following the latest trends and challenge the status quo.
• Educate internal and external teams about Paid Search, and bring forward new and exciting trends in the space
• Bring forward attribution analysis as well as related reporting solutions

You are...

• Undergraduate degree (bachelor #39;s or equivalent) in marketing or communications, or equivalent.
• 5 to 7 years of experience in managing paid search campaign with a focus on performance. Agency experience an asset.
• You have managed large-scale campaigns; multi-brands, multi-products with significant budgets.
• Proven success in optimizing, and reporting on SEM campaigns.
• Confident in sharing POVs on Paid Search topics, communicating solutions and ideas on an on-going basis
• Proficiency in Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics. Ideally Google Ads Fundamentals and Search Advertising certified.
• Results-oriented, you have a strong analytical mind.
• Experience with A/B and/or Multivariate testing concepts is an asset.
• Well organized and excellent at project management, you easily handle situations with multiple stakeholders to manage, and you can manage tight deadlines.
• You have a solutions-driven mindset, not afraid to challenge status-quo, and innovate.
• Approaching things with a positive attitude, you are a high-energy person, with a collaborative approach.
• You love working in a fast-pace, rapidly changing environment.
• Need to interact on a regular basis with an anglophone audience and colleagues across Canada. Bilingualism is an asset.

What we offerWorking here means you #39;ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employerAt Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We #39;ll work with you to meet your needs.Click here to review other important information about the hiring process, including background checks, internal candidates, and eligibility to work in Canada.If you are an employee of Intact or belairdirect, please apply for this role on Contact People.