Campaign Design & Execution Manager - Jobs in Toronto, ON

Job Description

Come Work with Us!At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.Job TitleCampaign Design & Execution ManagerJob DescriptionThis is a business support, hybrid business/technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL and relational databases) and expertise in Data-enabled Customer Relationship Management. In this role you will provide support to the Canadian Banking Marketing Team to design and build effective and efficient direct marketing campaigns and initiatives. You will be responsible for the business and technical design specification of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.What will you doProvide complete, accurate and timely end to end Design and Execution that meets the business objectives:

• Interact with senior business leadership to understand, champion, challenge and specify business, design and technical requirement for marketing campaigns
• Responsible for development of campaigns and documentation, integrating and leveraging learnings from past and post campaign results
• Evolve and optimize campaign experimental design and build to ensure alignment to business and marketing objectives by providing target audience and pre-campaign sizing analysis
• Act as COE on direct marketing tactics and effectively communicate recommendations and requirements to internal partners
• Perform quality assurance audits to ensure the campaign design has been accurately interpreted in the campaign build to meet the business need
• Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes

What do you need to succeedMust-have:

• 3+ years of related experience with relational databases and marketing, structured programming concepts, including the use of data analytic, decisioning and data mining tools (e.g., SAS, SQL, Teradata)
• Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
• Detail oriented with emphasis on quality and accuracy

Nice-to-have:

• Experience in the financial services industry, including understanding of marketing is an asset
• Strong desire to learn new tools and try new concepts that evolve and optimize current processes
• Proven Growth Mindset
• Familiar with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)
• past experience in campaign design and delivery experience (experimental design, target/control, statistical significance…etc) an asset
• Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science

Job SummaryAddress:TORONTO, Ontario, CanadaCity:CAN-ON-TORONTOCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:Personal and Commercial BankingJob Type:RegularPay Type:SalariedPosted Date:2022-05-31-07:00Application Deadline:2022-06-11-07:00Inclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.Quick Apply

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