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Digital Communication Lead - Jobs in Toronto

Eataly North America
Job LocationToronto
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract

Job Description

Job DescriptionThe Digital Communication Lead plays a pivotal role in shaping and executing the social media and digital communication strategy for the company, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Director of Media.Responsibilities:

  • Collaborate closely with creative teams to craft exceptional social media strategies and content tailored to Eataly’s unique voice and positioning.
  • Drive community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors.
  • Oversee daily social media operations for the team, ensuring seamless execution of strategies.
  • Manage the content calendar and oversee all aspects of social media content creation, from ideation to implementation.
  • Spearhead social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels.
  • Utilize social media analytics tools for deep insights and propose content strategies aligned with brand objectives.
  • Collaborate closely with the PR team to integrate influencer marketing seamlessly into overall social media initiatives.
  • Conduct in-depth performance analysis and deliver comprehensive reports.
  • Continuously research and monitor emerging social media trends to ensure staying ahead of the curve.
  • Produces store-related social media content when needed, from copy to image.
  • Produce content for digital communications channels such as newsletters and Eataly’s website
  • Performs other duties as required or assigned

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