Digital Content and Experience Specialist 21-0602 - Jobs in Toronto, ON

Job Description

Title: Digital Content and Experience SpecialistDepartment: Product Development and Publishing, Knowledge ExchangeJob ID: 21-0602Organizational OverviewGreat people, exceptional teams building a stronger Public Health Ontario.We are Public Health Ontario (PHO). We live our values as a shared promise to each other, our clients and our partners. We value credibility, innovation, responsiveness, collaboration, integrity and respect. With our partners in Ontarios health system, we monitor and address the needs of the population by providing the scientific evidence and expert guidance that shapes policies and practices for a healthier Ontario. With locations across Ontario, we are working to ensure that Ontario has the strongest public health system in the world so that every day Ontarians wake up in one of the safest places to live in the world.For more information about PHO, visit www.publichealthontario.caPosition Details-Position Title: Digital Content and Experience SpecialistDepartment: Product Development and Publishing, Knowledge ExchangeLocation: 480 University Ave. Toronto, OntarioHours of work: Full-Time. 36.25 hours a weekDuration: PermanentCompensation Group: AMAPCEOSalary: $61,866-$86,614Posting Date: November 15, 2021 Closing Date: November 29, 2021Position Summary-Responsible for developing, implementing and maintaining Public Health Ontarios digital content strategy, ensuring new and existing website content, information architecture and new responsive website functionality within the CMS (Sitecore) is aligned to PHOs overall strategic goals and informed by user research and user experience fundamentals to support intuitive and accessible end-user experiences and content surfacing.Key Responsibilities-

• Acts as content manager for the external website to build and maintain a consistent user experience. Ensures website content is timely, relevant and refreshed regularly including managing homepage content and key subtopic page updates in collaboration with Communications; ensures best practices in web writing that adheres to accessibility standards, clear communication principles and the overall PHO style guide.
• As part of content strategy, implements and executes an annual comprehensive content audit that includes a content update plan and information architecture review.
• Manages PHOs website taxonomy and monitors the performance of the taxonomy and information architecture through user behaviour and feedback. Ensures the website taxonomy is synchronized with the PHO knowledge product taxonomy, and oversees the website topic taxonomy to optimize website search (on Coveo for Sitecore).
• Recommends changes to website information architecture and content to improve organic search positions for target keywords when required.
• Supports user experience research activities that involve a variety of methods to inform the ongoing development of PHOs digital content strategy and platform development.
• In partnership with website administrator, publishes the website as required, implements taxonomy updates, develops web-page and application mock-ups, and works with content authors and program areas as required to specify digital resource content and layouts.
• Works in a highly collaborative environment with stakeholders across PHO involved in knowledge product development and works closely with communications team, knowledge exchange specialists and other members of the product development and publishing team.
• Designs and implements new digital products by providing insight and recommendations to the team and to PHO staff/management about our users. Supports responsive and accessible design objectives and delivers innovative concepts while maintaining brand and design standards to ensure cross-site consistency.
• Translates concepts into wireframes and mock-ups that lead to responsive front-end interfaces that provide accessible and intuitive user experiences.
• Uses a variety of tools, including Google Analytics, heat maps, keyword relevancy tools, web quality assurance software, search engine optimization(SEO) and user data to analyze, identify requirements, and make recommendations on new content development, promotion, and which content to sunset based on inactivity.
• As part of ongoing monitoring/enhancement efforts/initiatives, the role supports the collection and analysis of reporting data to assess user engagement in collaboration with internal partners.
• Utilizes usability principles and conducts rigorous design research and usability testing to ensure user and client requirements are met.
• Works with internal stakeholders, external users and vendors on site design, usability, content planning and development, and advises on SEO and page rankings aligned with benchmarks.

Knowledge and Skills-

• Experience in content strategy development and execution, and hands-on website management and development, including an understanding of best practices in information architecture, navigation, user interface, usability, accessibility standards, and testing.
• Experience working within various Content Management Systems (CMS), to develop, organize, and visually present, and publish user-facing content. (e.g., Sitecore, WordPress, SharePoint).
• Excellent written and oral communications skills, with a solid knowledge of both English grammar and the specialized requirements associated with writing for the web and other digital media.
• Core understanding of user experience principles, standards and best practices and previous participation in user experience research and methodology.
• Ability to analyze a large volume of complex information and develop logical structure and processes to organize and optimize the user experience (content inventory, audit and mapping).
• Strong familiarity with transforming business requirements, knowledge translation and implementation plans into user flows, wireframes, and prototypes to influence design solutions with internal and external partners.
• Strong understanding of user interface (UI) and interaction design (IxD) principles and design strategies
• Understanding of Accessibility for Ontarians with Disabilities Act (AODA) and delivering products to WCAG 2.0 Level AA standards.
• Knowledge of SEO tools, optimization tactics, testing and web analytics (e.g., Google Analytics)
• Experience working in government/public health/health care would be a strong asset, or working with similar clients through an agency environment.
• Strong organizational, time management and project leadership skills to work effectively in a fast paced, rapidly changing environment where managing multiple competing, time sensitive priorities and being adaptable to change is essential.
• Firsthand experience developing in HTML5, CSS5.
• Excellent knowledge and understanding of responsive design.
• Proficiency with applicable software programs including: MS Office, Visio, Project 2003 and Adobe Creative Suite.
• Experience with client journey mapping and persona development would be an asset.
• Expertise in UX software such as InVision, UXPin, Balsamiq is an asset.
• Graphic design and video skills are an asset.

Education and Experience-

• A Bachelors Degree in a related discipline (human factors, information science, Digital/Communications strategy) and or equivalent combination of education and relevant industry experience.
• 4 years of experience in the management of digital communications initiatives, including website development/design, web writing, content migration, content strategy, user experience

Attributes and Competencies-

• Oral communication, consultation and presentation skills to prepare and present design processes, options and solutions to both technical and non-technical audiences.
• Interpersonal and negotiating skills to deal with clients regarding business requirements, deadlines and project deliverables and to work collaboratively with colleagues within Knowledge Exchange.
• Oral and written communication skills, to adapt and develop resources, process documents, project plans and associated documents, refine ideas and respond constructively to input.
• Strong interpersonal skills to build trusted relationships; cultivate partnerships and work collaboratively in a team, and with executives, stakeholders, internal partners, and vendors.
• Strong communications skills to clearly communicate between multiple parties with varied levels of technical understanding.
• Strong relationship builder who is a quick learner and able to think on their feet.
• Excellent interpersonal skills and high standards to deliver quality and strategic results.
• Oral communication, listening skills, advisory and interpersonal skills to develop relationships with individuals and teams in order to understand the work/goals, identify gaps, respond to their needs.
• Oral and written communication and presentation skills to develop, present and facilitate user research/feedback sessions and focus groups with internal and external users/stakeholders.
• Consultation and negotiation skills are required to liaise with PHO program areas, management and staff, and stakeholders regarding business requirements, to lead stakeholder consultations, and to provide advice on key PHO digital initiatives.
• Determines and develops design and digital content strategies and champions new design ideas which balances the needs of users of the PHO website and PHO business requirements.
• Works to improve the website user experience through the utility, ease of use, and value provided as well as consideration to business requirements, technical capabilities and PHO mandate.
• Ensures quality outcomes and adherence to principles of technical design, development & standards.
• Creates, promotes and maintains cooperative working relationships with all internal and external contributors in support of PHO priorities and initiatives.
• Supports continuous quality improvement approaches to enhancing and maintaining the PHO website.
• Position works under the general supervision of the Manager, Product Development and Publishing in order to develop and execute PHOs digital content strategy.
• Judgement is required in identifying risks to successful planning and execution, develops mitigation strategies and escalates as appropriate.
• Well-developed analytical, problem solving and continuous improvement skills to think outside-the-box to implement creative solutions, enhancements, and innovation.
• Works within the parameters of PHO strategic directions and overall goals of the website.
• Ensures all work adheres to PHO policies and guidelines and is conducted within the framework of Knowledge Exchange department policies, protocols and standards.
• Exercises decision-making in determining priorities, business processes, discretion in managing/collaborating in initiatives while performing a variety of different responsibilities with conflicting deadlines.
• Judgment is exercised in assessing "lessons learned" from previous activities to avoid past problems and develop new and innovative approaches to digital product development, knowledge exchange and improve the overall website experience.
• Work requires extensive attention to detail and solid understanding of different PHO program area issues/content, user needs, and overall PHO business requirements to recommend appropriate designs, content and interactions.
• Provides strategic design and digital content expertise, advice and recommendations related to core, and new functions and features for the PHO website.
• Accountable for ensuring that all enhancements and new features are accessible and responsive
• Ensures quality outcomes and products that comply with PHOs guidelines, AODA legislation and advance our work.
• Develops and maintains collaborative working relationships with PHO staff as well as external partners and stakeholders.
• Results of decisions or actions could cause reputational risk for PHO if plans, designs and products are poorly developed and do not reflect PHO standards and quality.
• Provides specialized expertise in UX design to Knowledge Exchange team members as well as program area staff and management.
• Develops and maintains collaborative working relationships with PHO staff and contractors as well as external partners and stakeholders.

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