Manager, Data Analytics - Jobs in Toronto, ON

Job Description

Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, bold-thinking and are focused on delivering impact in everything they do. Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability. Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms. Through our three wireless brands Rogers, Fido and chatr we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to their families, friends, and what matters most. Collectively, we touch 30 million+ Canadians every month from coast to coast to coast!Not only is our business strong, but so is our culture. We genuinely care about each other and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes you different makes us great.We believe in challenging work, rewarding opportunities and giving back to make a positive impact for Canadians who need it most. When our team learns, grows and reaches their true potential – we can make more possible. At Rogers, your journey is filled with limitless possibilities, and you can build the future you want with us.Let’s make your possible at Rogers.Are you up for the challenge and the fun If so, consider the following opportunity:We are currently seeking an exceptional candidate for the role of Manager, Analytics and Reporting. Reporting to the Sr Manager, Analytics and Reporting, the successful candidate will be someone who can generate, democratize, and share powerful customer/campaign insights, build strong stakeholder relationships, and steer the business towards desired outcomes.The ideal candidate will have strong data, analytics, communication, and presentation skills. The candidate must also be insights-driven, detail oriented, adaptable, and enjoy working in a fast-paced, agile, environment.Responsibilities:

• Measuring and optimizing the effectiveness of marketing strategies and tactics, spotting opportunities within the customer base, and reporting on business trends.
• Developing dashboards, reports, and analysis that empower the business to make better decisions
• Sharing, presenting, and socializing data-driven judgements and recommendations
• Influencing experiment design so that tests are objective, measurable, and impactful
• Enhancing the breadth and depth of insights by developing and integrating new data attributes
• Develop advanced analytical models (with support from Data Scientists, and Business Leads) to answer key business questions
• Interface with Business and Data Analytics leaders to drive attribution analyses, real-time data analytics, predictive analytics, multivariate testing and hypothesis-driven testing (e.g., A/B Testing) to measure the performance of marketing programs, campaign products and channels against an integrated customer experience
• Responsible for gathering data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required performance metrics

We need someone who can….

• Engage partners – understand the business and anticipate needs; collaborate well
• Deliver quality – steer robust and meaningful outputs, with agility and attention to detail
• Interrogate the status quo – challenge old habits, ask why, and find a better way
• Influence and drive change – secure alignment across teams and leadership to ensure we are focusing on the right things, the right way

What you bring to the role…

• Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
• Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
• Capacity to thrive in an environment of constant change, unpredictability, and ambiguity
• Ability to inspire and influence across organizations to gain alignment and support on recommendations
• Proven track record of taking a “client-first” approach, while setting and achieving aggressive objectives
• Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
• Natural or trained ability to grasp both business and technical aspects of the role
• Ability to quickly establish credibility with internal client-partners and to be the seen as a partner to the business with a deep expertise in campaign execution and delivering impactful results
• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
• Intimate familiarity with the media landscape and social ad networks (including Facebook Ads, Twitter Ads, Google Ads, LinkedIn ads, as well as familiarity with the organic sides of those platforms)
• Ability to tell a story from the data

Experience differentiators:

• Minimum 5 years of experience in Marketing / Analytics / Reporting
• Experience in using Analytics & Reporting tools such as Tableau, Power BI, Databricks, Azure, and Snowflake
• Experience coding in SQL, SAS and/or Python
• Experience working in the Telecommunications/Wireless industry
• Experience measuring marketing campaigns, tactics, cohorts, and journeys
• Experience with customer segmentation and base analytics
• Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV
• Hands-on experience in analytical techniques such as attribution, regression, A/B testing, and statistics
• Knowledge of database architecture fundamentals and best practices
• Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
• University degree in business, marketing, finance, math, computer science or related field

What Rogers can offer you…

• Competitive salary and other Rogers-family product and service benefits
• Flexible health and wealth benefits, incl. stock purchase plan, competitive incentive pay and recognition programs
• Career growth, development and continuous learning opportunities

Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (824), Toronto, ONTravel Requirements: NonePosting Category/Function: Marketing & Marketing Research / AnalysisRequisition ID: 283571Together, well make more possible, and these six shared values guide and define our work:

• Our people are at the heart of our success
• Our customers come first. They inspire everything we do
• We do what’s right, each and every day
• We believe in the power of new ideas
• We work as one team, with one vision
• We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.Posting Notes: Sales & MarketingQuick Apply

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