Manager, Paid Search - Jobs in Toronto, ON

Job Description

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Austin, Los Angeles, Denver, Kansas City, London, Bengaluru and Detroit.Some Brands We Work With: Chipotle, Hard Rock, Got Milk, Pella, H&R Block, BMO, Goldman, Santander, Burt’s Bees, NBA, Hertz. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.Your RoleAt GALE Partners, the Paid Search Manager executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for the role is to continue to execute and manage client’s paid search campaigns and provide Search Engine Marketing the ability to analyze, draw and develop recommendations.What You Will Be Doing

• Manage client relationship(s) on behalf of Search team by demonstrating Search expertise across a broad array of accounts, demonstrating our capability, gaining the trust of client(s) and strengthening our relationship(s) with them
• Set and manage expectation of client(s) and internal teams
• Develop Paid Search strategy and testing methodology and roadmap for client(s) and collaborate with media strategy/planning teams to advise, create and manage paid search media recommendations across multiple client(s)
• In the development of processes, best practices, training and learning agendas, leading cross-learning sessions across manager-level team members and below
• Manage subset of Search team across multiple client(s), establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google, Bing, Amazon and other search engines
• Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality, efficient campaigns and their continuing development as professionals
• Manage daily relationships with key search engine representatives
• Provide support on new business initiatives
• Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
• Use your knowledge and passion for digital to develop thought pieces on trending topics that can be used to build the awareness of the agency (and you) within the market

Who You Are

• 3+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.)
• Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
• Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
• Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
• Advanced Excel skills
• Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing
• Ability to train and manage individuals at multiple levels, from entry to manager level

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.Our Commitment to InclusionWe believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.Our Hiring ProcessWe want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following progressive stages to allow you to meet a range of people from various disciplines and domains. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.,...).Quick Apply

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