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Marketing and Media Strategy Representative - Jobs in Toronto

Job LocationToronto
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionThis role supports Canada’s Marketing and Media Strategy efforts. A key goal of this position is to leverage consumer insights to develop and implement marketing strategies that will build awareness, enhance the brand and drive incremental visitation and revenue from Canadian tourists. Key responsibilities will include developing and managing full funnel strategies with a strong focus on digital and social for Disney Cruise Line. Secondarily this role will provide support as required for Walt Disney World Resort, Disneyland Resort and Aulani, a Disney Resortamp; Spa.ResponsibilitiesBudget Management:

  • Responsible for tracking and reconciliation of all Canada Marketing and Media Strategy budgets; supporting Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and Aulani, a Disney Resortamp; Spa.
Marketing Strategy:
  • Collaborate with internal and external partners and agencies to obtain, analyze and interpret data to determine marketing program performance and develop future plans based on findings.
  • Conduct ad hoc analyses to assess offer performance, booking patterns, etc.
Media Campaign Planning and Execution:
  • Assist with the development of, and manage, the execution of annual and quarterly media campaigns; campaigns will have a strong digital and social focus but will include all mediums including YouTube, audio, OOH television, gaming.
  • This role will be responsible for managing media plans with both internal and external agencies, assessing both parties requested budget and tactics and determining which strategies will utilize dollars in the most efficient way to meet marketing objectives.
  • Support campaign monitoring and optimizations.
  • Continually seek out new digital advertising opportunities.
  • Manage pre-arrival and acquisition CRM campaigns.
  • Manage the content strategy for consumer English and French websites including launch of all offer and new product/celebration websites and/or microsites.
Creative Development:
  • Work with internal and external agencies to manage the development and approval of creative required for campaign execution.
  • Ensure Canadian insights, unique market and plan needs are communicated and included in creative executions.

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