Marketing Automation Specialist - Jobs in Toronto, ON

Job Description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. Youll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, youll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.Are you passionate about health in Canada and want to make a difference in people’s livesSun Life Health is a new business launched to address the needs of Canadians and help them live healthier lives. Lumino, one of the products within this portfolio, enables Canadians to find health-care resources and providers (dentists, physiotherapists, massage therapists, chiropractors, and more). For these providers, Lumino Health is a new way to market their practice and connect with more patients.We are looking for a skilled and driven Marketing Automation Specialist to join the Lumino team to support all marketing initiatives. The ideal candidates will possess solid problem-solving skills, strategic thinking ability, aptitude and attention to detail. They should have a desire to learn new skills and tools as this role provides great learning opportunities on enterprise marketing management with advanced marketing automation platforms and industry leading best practices.What will you do

• Work in partnership with internal and external stakeholders to build complex email journeys and automated campaigns
• Collaborate with the Marketing team to develop strategic campaigns that support product developments, encourage engagement and meet conversion KPIs
• Develop and execute web strategies to support marketing campaigns
• Provide technical support to develop, test and implement enhancements to the CRM technology, processes, and integrations.
• Monitor and maintain technical workflows and automations using analytical skills and knowledge to test, measure and optimize campaigns
• Identify gaps, inefficiencies, and opportunities for refinement of processes and technology and brainstorm potential solutions
• Understand measurement methodologies, why we need them and when to use them (A/B testing, Test/Control etc.)
• Gather and document business and technical requirements and key performance indicators and report findings back to internal stakeholders

What do you need to succeed

• Bachelor’s degree in a field with a strong technical core such as Computer Science, Business Analytics or related field
• Solid technical foundation and knowledge of relational databases, SQL and JavaScript
• Strong understanding of HTML, CSS, DOM, CORS and other web standards, technologies & protocols
• Extensive knowledge of Microsoft Office (PowerPoint, Excel, etc.)
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Knowledge of industry standard and best practices for digital and direct marketing contact management (CASL, prioritization etc.)
• Strong analytical skills and understanding of reporting development/requirements
• Preferred 2 years experience working with Marketing Automation tools such as Adobe Campaign, Salesforce, Acoustic, Marketo or HubSpot.

What will be nice to have

• Related work experience in Campaign execution and operations, marketing automation, digital communications, database marketing and data analysis
• Certification in Adobe Campaign for Business Practitioner, Developer Expert or Architect
• Experience working with web analytics, web development, development of landing pages and web forms
• BI platforms for reporting (Tableau, MicroStrategy, etc.)
• Experience with Adobe Analytics or similar tools
• Marketing resource management tools (Wrike, Workfront etc.)

What’s in it for you

• Flexible work environment work from home, office or a combination
• Great Place to Work® Certified in Canada and the US.
• Named 2021 “Best Places to Work” by Glassdoor
• Canada Award for Excellence for Mental Health at Work - 2021
• Pension, stock and savings programs to help build and enhance your future financial security
• Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• A friendly, collaborative, and inclusive culture
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.Salary Range:53,300/53 300 - 86,300/86 300Job Category:CommunicationsPosting End Date:13/11/2022Quick Apply

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