Paid Social & Search Analyst, Triangle Retail Media - Jobs in Toronto, ON

Job Description

Help us boldly shape retail in CanadaCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada and Give a Toast, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.The Paid Social & Search Analyst, Triangle Retail Media will be responsible for providing day-to-day technical and analytical support with key focus on campaign trafficking, reporting and analytics, and coordinating other digital campaign-specific tasks as required. The Analyst will manage internal and external channels partner relationships and digital campaign operations.

• Champion a customer focused culture to develop client relationships across internal and external stakeholders
• Own the execution of paid social & search campaigns on various platforms including, but not limited to budget forecasting, campaign set up, keyword research, ad trafficking, audience discovery, audience insights and automated report generation as required
• Facilitate and maintain regular check-ins with internal & external partners to guide and oversee performance, pacing and general campaign managements providing detailed and actionable insights
• Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
• Monitor the latest trends in digital media including channels, advertising formats and technologies in order to improve campaign performance
• Work with the account team to provide campaign optimization and insights strategy
• Provide recommendations on tactics, audiences, placements and pacing for paid campaigns; use analytics and attribution modelling to assess overall digital journey and holistic campaign performance
• Maintain record of all campaign-specific documentation – budget summaries & updates, creative changes, product performance, strategy shifts, optimizations, and any other related materials
• Monitor market performance and optimization recommendations

What you bring

• College or university degree in Marketing, Economics, Business, Finance or related discipline
• Experience working in the retail vertical
• 3+ years of professional digital marketing experience from either agency or client side
• Demonstrated experience in media buying platforms, ad serving and relationship management
• Expert in paid social & search platforms, including and not limited to Facebook/Instagram, Pinterest, Google Ads, Bing Ads, SA360, Tik Tok & Snap Chat
• Proven ability to understand high-level client goals and how they translate into paid media strategies
• Expert with website analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.); ability to use critical thinking and analyze data
• The ability to demonstrate experience operating across a complex matrixed organization
• Hands-on experience in feed-based platforms & tools (FB Product Catalog & Merchant Centre)
• Significant background and expertise in strategic planning and project execution
• Facebook Blueprint Certification & Google Ads certified is an asset
• Extremely detail oriented, experience with budgets, presentation formatting and campaign naming structures
• Adaptable & flexible; ability to navigate constant change in process and be a champion to improve current ones

About Canadian Tire CorporationAs one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies . To learn more follow us on LinkedIn .CTC is committed to the fight against COVID-19 and being there for Canadians. In support of this, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees. Employees will be required either to be fully vaccinated or undergo regular COVID-19 testing in order to access the workplace until further notice.#LI-NV1 CTR MarketingOntario-TorontoPermanentFull-timeJob Posting : Jul 7, 2022, 2:01:52 PMQuick Apply

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