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Performance Marketing Manager - Jobs in Toronto, ON

Job LocationToronto, ON
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

Company DescriptionFounded in 2017, TripArc is a $750 million privately held company powers the top Travel Agency and Tour Operators in North America. Our expansive and growing network empowers seamless access to a comprehensive range of travel options and services globally with over $750 million transactions annually - all at the industry’s best rates.As an industry leader in technology, purchasing, finance, HR and marketing, we know how to deliver solutions to travel professionals in the most effective way possible. With deep experience in partnering with two leading brands in the luxury travel space – Kensington Tours and Travel Edge – TripArc has real insight into the needs of tour operators and travel agencies today.TripArc goals are simple. To make our network of over 1400 travel entities more profitable, efficient and help them create truly unique travel for their clients.Job DescriptionAs the Performance Marketing Coordinator, you are a results-oriented individual ready to help take our SEM and digital lead generation initiatives to the next level. Reporting to the Director, Performance Marketing, this hands-on position will join a small high-performance team focused on optimizing our lead generation functions across several brands. You’ll have advanced knowledge of core elements of a digital strategy and be passionate about data with the ability to analyze numbers, identify opportunities and execute campaigns. Responsibilities

  • Search, display and remarketing campaign execution, optimization, tracking, reporting and analysis
  • Social media advertising including campaign set up, optimization, and reporting
  • Keyword, competitor, and trend research
  • Identify new opportunities to optimize lead generation spend and performance across channels, platforms and technologies
  • Drive implementation of new campaigns, tactics, and trials
  • A/B testing and other experiments to improve performance and innovation
  • Monthly reporting for senior team
Who will love this job
  • A doer - you thrive in a fast-paced environment; and be expected to roll up your sleeves with a demonstrated ability to collect, analyze and synthesize large amounts of data
  • A data junky - you love compiling data to show insights, progress and guide decision making
  • Someone who loves moving at a fast pace -desire to be a part of a fast-growing company where the only constant is change
Qualifications
  • Bachelor’s Degree in Digital Marketing or a closely related field
  • 5 years or more of digital marketing experience
  • Must have multiple years of experience with Google and Bing Ads including search, display and remarketing as well as experience with paid social
  • Experience with YouTube, video ads and/or programmatic advertising platforms
  • Experience with Analytics, Tag Manager and Google Ads Editor
  • Advanced Excel skills
  • Excellent communication skills
  • Confident, disciplined, and assertive
  • A team player and self-starter that is comfortable working in a fast-paced environment
  • Attention to detail
  • Good organizational and time-management skills
  • Naturally curious with a strong determination to work around obstacles
  • Takes ownership, initiative, and is self-directed
  • Able to effectively manage ambiguity and change
NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties to meet the ongoing needs of the organization.Additional InformationCultural Fit
  • Able to thrive in an entrepreneurial environment
  • Team-oriented
  • Thrives in a KPI driven environment
  • Highly functional in a fast paced, constantly changing workplace - building plans through iterations from learning on what’s working and not working
  • Ability to build trust and work through conflict both upwards and downward
We thank all candidates for their interest however only those selected for an interview will be contacted. Successful candidates will receive communications from the TripArc Talent Acquisition team, our exclusive recruitment partner.We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.Quick Apply
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