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PPC Search Marketing Manager (SEM) - Jobs in Toronto, ON

Honest Brand Reviews
Job LocationToronto, ON
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

Hello! We're Honest Brand Reviews and we're on a mission to help make consumers make smart purchase decisions with brands that care about them.We set out to build the go to platform where people can discover emerging brands, read in-depth product reviews, and shop bestselling products—all in one placeWe're looking for a talented Search Engine Marketer Manager to build, manage, and maintain our paid search program. You will lead all of our paid search engine marketing (SEM) efforts.The ideal candidate has experience running paid search traffic for affiliate businesses, and loves SEM marketing.What You'll Do

  • Own our Paid Search campaigns across Google, Bing and other PPC channels
  • Build out and execute on SEM campaign optimization strategies through ad copy testing, quality score improvement, keyword management, landing page testing, etc
  • Analyzing and assessing the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
  • Maintain daily, weekly, monthly & quarterly reporting for managed campaigns
  • Interpret trends and make recommendations based on ROI, CPA, CPC, CTR and ROAS
  • Collaborating with our SEO team to identify the best keyword phrases to target in multi-dimensional digital marketing campaigns
Who You Are
  • 4+ years of experience in Paid Search (Bonus if you worked in the affiliate space)
  • Strong proficiency with Excel, data visualization and data exploration tools (Chartio, Tableau etc)
  • Prior track record of successfully managing and optimizing direct response campaigns to efficiency and volume goals
  • Familiar with AdWords Editor & Bing Ads Editor
  • Excellent communication, project-management and analytical skills
  • Bachelor degree required
Job Type: Full-timeBenefits:
  • Work from home
Schedule:
  • Monday to Friday
Application question(s):
  • What's the most you've spent in a month on Google Ads
Work remotely:
  • Yes

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