SEM Manager - Jobs in Toronto, ON

Job Description

Who we are:As a fully integrated technology platform, Buyerlink simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. While Buyerlink is focused on providing a massively effective, locally targeted marketing solution, as a One Planet company, our true fulfillment stems from operating a mission-driven business with a measurably positive impact on the world. Our fundamental values place love at the center of every facet of the business. We stand for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold our unwavering commitment to universal philanthropy.Who you are:Highly analytical. Love working with data and have a passion for finding the questions and answers hidden within them. Deep knowledge with Excel.Have the ability to interpret information, develop strategies, and implement actions in a timely manner independently.Excellent communication skillsA team player. Positive, energetic, can do, solution oriented, optimistic attitude.What you will do:Create, project-manage, and execute a strong paid-search marketing strategy & execution plan to drive improvements towards goalsCommunicate and collaborate with stakeholders to create and present initiatives, tests, plans, and resultsProvide in-depth analysis and action plans around keywords, landing pages, ad copy, audiences, bidding strategies and moreOptimize account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.Maximize click-through rate (CTR), keyword quality score, and conversion rate through best practice and continuous testing effortLaunch, test, and optimize display campaigns through targeting improvements, frequency caps, creative testing, and bid optimizationAssist with landing page optimization strategies and A/B testing to improve performanceThe experience you will bring:3 to 5 years of hands-on paid-search campaign management experiences with a focus on maximizing ROI.Self-starter. Take initiative with little supervision. Motivated individual who is driven towards continual improvement of projectsData driven mindset with exceptional analytical skills.Google Ads certifiedOne to three years of hands-on digital marketing and campaign management experiences while maximizing KPIs such as profit and conversions.Logical thinking and problem-solving skills.Comprehensive understanding of digital marketing and latest Paid Search trends.Bachelor’s degree is required. Master’s degree is a plus. Additional work experience may be used in lieu of a degree. #urblEEO StatementBuyerlink provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, ethnicity, ancestry, age, mental or physical disability, genetic information, gender expression, marital status, veteran status, or other protected category in accordance with applicable federal, state and local laws.i2WQrpUMwY