Senior Marketing Manager - Jobs in Toronto

Job Description

SENIOR MARKETING MANAGER, SCALEScale Hospitality brings award-winning restaurants (Toronto Beach Club, Antonio Park, Miss Likklemore #39;s, Patria, Byblos, Le Select, Lapinou, Black Pearl, Pink Sky and many more...), enduring hospitality concepts and memorable experiences to the Canadian and global dining scene.ROLE SUMMARY:The Senior Marketing Manager will be responsible for developing and executing strategic marketing plans for multiple Scale Hospitality venues. Reporting to the Director of Marketing, overseeing the team of marketing managers, and supported by internal designamp; external agency teams, the Senior Marketing Manager will serve as a subject matter expert in all marketing-related activities through various channels with the objective of driving and maintaining high sales figures.This is a great opportunity for an experienced multi-location Marketing Manager looking to take the next step, or a proven Senior Marketing/Brand Manager seeking an exciting opportunity to look after a collection of award-winning brands around the city.KEY DUTIES AND RESPONSIBILITIES:Work closely with the Director of Marketing and leadership teams to planamp; execute comprehensive marketing campaignsPrepareamp; launch campaign action plans across multiple key channels (web, email, social, paid ads, PR, events, local marketing, and more), aligned with the marketing calendaramp; budgetsCreate content (creative copywriting, designer briefing, photo/videoshoots, etc) for Scale and venue websites, print POS, eblasts, social media, and other tools that are used to market and communicate with our guestsAnalyze campaign performance through your digital, sales,amp; other key reporting metrics and for senior leadership on a weeklyamp; monthly basis. Training will be provided as needed.Work closely with other department leadersamp; teams throughout the planning, rollout, launch and post-launch stages of marketing projectsUnderstand and maintain each brand’s identity across all channels, and ensure marketing activitiesamp; promotions are clearly communicated across all relevant channelsManage and grow the social media accounts for your collection of brandsLiaise with 3rd party agency, supplier, and brand partners to ensure both ongoingamp; one-off marketing activities are on track and on budget; support the researchamp; building of new, valuable brand partnerships for ScaleInnovationamp; research : support the team with seasonal reporting on competitor or international brand activities, pricing, or unique ideas/concepts for inspirationOversite and management of marketing and design team members to ensure that properties are supported and marketing is executed to the highest level QUALIFICATIONS AND SKILLS:Bachelor’s Degree in Business or Marketing is preferredWorking experience across all print and digital marketing channelsCreative copywriting skillsExperience managing and developing a teamGood understanding of online marketing mix (email marketing, website content management, social media marketingamp; ads/boosting; SEO or new website project experience a plus!)Comfortable working in a fast-paced environment, and leadingamp; coordinating multiple, complex projects across a number of brands at onceTeam player with great interpersonal skills and a passion for food/drink/hospitality/musicamp; entertainment in Toronto will fit right in!WHY WORK FOR USCompetitive WagesDiscounts at Scale Hospitality RestaurantsCorporate Goodlife Fitness RatesFUN Team and CultureMedical/Dental Group Health BenefitsTraining, Development and Education Course ReimbursementSchedule:Mon-Fri with flexible start time (9-10am) based at our sparkling new, fun office in the King West areaExperience:Marketing (hospitality/restaurant/agency is preferred, but not required for the right candidate) - 4 years minimumPrevious working experience in a restaurant or bar also a plus!