Senior Specialist, Email Marketing - Jobs in Toronto

Job Description

Job DescriptionThe Senior Specialist, Email Marketing, is responsible for the planning and execution of email campaign programs required to deliver against commercial and email community objectives at Canada Goose. This role will be reporting to the Senior Manager, Email Marketing, and will work closely with partners across Marketing, E-commerce, Tech, Insights and CRM ensuring best-in-class email marketing campaigns are achieved.You are a master at managing multiple tasks, have strong program implementation and execution experience and want to broaden your marketing skills with greater exposure to strategic program development at a central office. You are the champion of collaboration and work relentlessly to find solutions and support programs for the business and regional partners globally.What You’ll Do:

• Support the Sr Manager, Email Marketing with email strategy which drives both our e-commerce and retail businesses and nurtures our existing email community
• Lead the end-to-end execution for campaign emails globally (North America, EMEA, APAC), which involves, content planning, briefing, development coordination and QA
• Manage internal creative partners and determine what content resonates with the Canada Goose email community
• Work closely with internal partners to conduct comprehensive post campaign analysis of key programs to get learnings and course correct as necessary
• Collaborate with Sr Manager, Email Marketing in the development of the overarching email campaign calendar
• Host bi-weekly and monthly status meetings with our internal teams to review performance and top performing creative
• Recommend A/B testing on various email campaigns to establish the most effective email content
• Utilize customer data for audience segmentation to deliver email marketing campaigns that drive engagement, conversion, and retention growth.
• Alongside the CRM team, implement acquisition email campaigns as required
• Proactively report on email marketing trends and provide recommendations on innovation through email
• Strategically plan and collaborate with other digital marketing channel experts across social media, web, SEO, marketing automation to create and implement seamless integrated online campaigns
• Monitoring, resolving and escalating issues as they arise

Let #39;s Talk About You:

• 5+ years of experience in marketing, project management and cross-functional execution
• Highly self-motivated with experience working in a fast paced, team-oriented, collaborative environment
• Passion for innovative technologies and pushing the boundaries of email communications to give customers a personalized and innovative experience
• Salesforce Marketing Cloud experience an advantage, but not required
• Understanding of CASL, PII, CAN-SPAM and GDPR requirements
• Experience with web analytics tools (including Google Analytics (GA4), Datorama, etc.)
• University/College degree in marketing or business
• Enthusiastic self-starter with the ability to quickly learn and understand concepts, problem solve, take ownership, and manage work with minimal supervision
• Experience working in an Agile environment using Agile methodologies to drive results (nice to have but not required).
• Ability to think outside the box to resolve complex issues in a cross-functional environment
• Strong independent decision-making, organizational, planning, analytical, and problem-solving skills
• Data-driven mindset with exceptional attention to detail and committed to a high degree of accuracy
• Excellent written and verbal communication skills