Social Media Specialist - Jobs in Toronto, ON

Job Description

Purpose:The Communications & Public Affairs Division (C&PA) is responsible for advancing York Universitys brand and reputation by providing strategic advice and counsel to York senior management. disseminating news. developing and implementing internal and external communications, strategic marketing, special events. and developing strong relationships with key constituency groups, including alumni, donors, community groups and all levels of government. C&PA includes the following units: Media Relations & External Communications, University Brand & Marketing, Strategic & Internal Communications and Business Intelligence & Planning. Social media is an essential element of the universitys communications and marketing plan. It helps York grow and engage with its audiences, and increasingly represents the first choice of channels our primary audiences expect to interact with us on.The Social Media Specialist assists the supervisor in the day-to-day operations of Yorks institutional digital (social media channels and web). This includes (but is not limited to) developing and implementing social media strategies to drive community growth and brand engagement, social media monitoring, measurement and reporting, social media planning & implementation, community engagement, content research & development, writing and design for social media and web and other administrative duties as required.Education:A University degree in communications, marketing, journalism, digital media or English or a related field in digital communications or an equivalent of 4 years recent experience (defined as within the last five years) working at York University performing the same or similar tasks.Experience:Minimum of three (3) years experience in online communications, media, marketing, or public relations with a range of digital (social media and web) channelsDemonstrated experience using social media for brand awareness and reputation building, i.e. developing and implementing social media campaigns, daily posting, community management, metrics analysis and content creation (video, photography, writing) for a range of digital channels such as Websites, Facebook, Twitter, YouTube, Instagram, reddit, blogging platforms such as WordPress or Tumblr, etc., in a business context.Ability to write for web and proficiency in Search Engine Optimization (SEO) (i.e. How to write for SEO optimization). Demonstrated success in optimizing content for social media channels.Demonstrated experience with social media management and monitoring software applications such as CISION Falcon, Meltwater, HootSuite, SproutSocial, Sysomos, Heartbeat, or others.Experience creating photographic assets utilizing a DSLR (Digital Single Lens Reflex) camera.Experience in the non-profit or educational sectors is an asset.Skills:Demonstrated excellent written and verbal communication skills including the ability to collaborate with a range of internal stakeholders to ascertain their needs and respond to queries for assistance. Demonstrated strong interpersonal and prioritization skills. Ability to work independently with minimal supervision, and to contribute as a member of a team. Ability to work effectively under tight deadlines, and to coordinate several assignments simultaneously. Strong technical background and advanced computer skills including experience in: MS Office Suite (WORD - advanced. PowerPoint - intermediate. Excel - intermediate), GoogleDocs (intermediate), Adobe Fireworks (basic), HTML (basic), CSS (basic), and the Windows operating system. Intermediate level of proficiency using Adobe Photoshop, Adobe Rush, and Adobe Spark to create assets for social end digital media.Demonstrated ability to write for the web (for SEO optimization) and social media channels, including short-form content for Twitter and long-form content for WordPress, Tumblr, etc. Strong numeracy: an ability to analyze and communicate data effectively to others, highlighting essential data. Strong internet search and research skills: must display persistence in finding hard-to-get-at information online. Must be able to work effectively with people of diverse backgrounds and promote a positive working environment, and a spirit of cooperation. A passion for the online world, and social media.Additional Notes:Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.In order to be considered as an internal applicant, York University employees in the YUSA-1 bargaining unit must apply for jobs through the Employee Career Portal - YU Hire.If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to apply for jobs, you MUST log into YU Hire to access the York University Employee Career Portal.As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. this is referred to as the Posted Date on the job the posting. This applies to YUSA-1 internal and YUSA-1 Concurrent postings. Please refer to the Posting Intent on the job posting.If not filled by an employee in the YUSA-1 bargaining unit, employees in the YUSA-2 bargaining unit who have applied within the first 5 days from the Posted Date will be given preference.NOTE: York University requires all community members, including employees and visitors who attend our campuses be fully vaccinated against COVID-19, subject to medical and human rights exemptions, in accordance with all applicable laws and regulations. The Universitys vaccine policy is integral to our ongoing commitment to health and safety. Offers of employment require that you comply with the COVID-19 Vaccination Mandate by providing proof of vaccination prior to your start date. For information on how York University is responding to COVID-19 please visit the YU Better Together website.The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.York University employees must apply to jobs through the Employee Career Portal - YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.Quick Apply

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