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Sr. Analyst, Media Effectiveness - Jobs in Toronto

Dentsu Media
Job LocationToronto
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract

Job Description

Job DescriptionDentsu Canada is looking to add strong analytics professional to their evolving team to support a fast-growing analytics team, with exposure to multiple industries. The ideal candidate will have worked as a data analyst with experience within media at an agency, corporate, media vendor environments. Willingness to learn, clearamp; confident communication skills are required. The ability to think outside of the box is welcomed. Strong technical background in building relational database, data visualization, automation and marketing technologies are required.Responsibilities:

  • Create, maintain, and update relational database, dashboards, and automated reports.
  • Work closely with the data engineering teams to ensure all the data verification, QA and completion requirements are met before reporting.
  • Support the leads in developing presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
  • Assist leads in campaign deep dives, test learns and special projects.
  • Identify and communicate automation, process/efficiency improvement opportunities
  • Provide training to internal and external teams on dashboards and tools.
Observe, analyze, and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, and other engaged agencies for data, analytics and insights including:
  • Campaign analysis (Efficiency and Effectiveness).
  • Media Optimization recommendations for Search, Social, Video and Display.
  • Deep dives on different media objectives.
  • Establishing Testamp; Learn frameworks and analyzing test outcomes.

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