Content Marketing Specialist - Jobs in Vancouver British Columbia

Job Description

About CraverHey! We’re Craver, a Canadian tech startup transforming local coffee shopsamp; QSRs with our cutting-edge digital orderingamp; customer loyalty technology.Digital ordering tech like mobile appsamp; loyalty programs have fuelled the success of big brands like Starbucks, McDonald #39;s and ShakeShack – we #39;re hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shopsamp; QSRs worldwide.Oh — and we’re a great place to work, officially! We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old.What We’re Looking ForWe’re on the road to making Craver famous, and we’re hunting for a Content Marketing Specialist to help us make it happen. We’re a fast-growing company in a super competitive market, and we know that the only way to win is by standing out from the crowd. So we’re looking for someone with the energy, creativityamp; insatiable appetite for learning to help make our marketing really sing.With support from Craver’s Director of Marketing and Content Marketing Manager, you’ll be responsible for executing the campaignsamp; strategies that will make Craver easier than ever to find, understand and want — from SEO, to YouTube, to short-form video, and even on Reddit. You’ll oversee the production of detailed articlesamp; downloadable guides, educational videos, digital ads, and everything in between. The aim of the game is to produce content that resonates, inspires and stands out from the crowd, always.Your Personal Qualities

• You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
• You’re creative, but you care about the numbers too. You know that marketing is only meaningful if it changes people’s behaviour, so you measure things meticulously – from click-through-rates to conversions.
• You’re fiercely ambitious – you want work that keeps you challenged and energized, not waiting for the day to be done.
• You love to learn – you’re comfortable taking on new projects you’ve never done before, receiving regular feedback on your work, and spending time deep in research.
• Communication is your forte. You can confidently articulate ideas, defend them, and you’re comfortable asking for help when you need it.
• You’re naturally tech-savvy and quick to explore new tools – AI, CMS platforms, email builders, you name it.
• You #39;re a creative spirit – the idea of spending your days drafting newsletters and reviewing article edits gets you jazzed.
• You take pride in your work. You aim for the highest impact, not just ticking off tasks.
• You crave autonomy, flexibility and freedom in your work. You’re at ease with motivating and managing yourself to achieve your goals.

The Roleamp; Responsibilities

• Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to our audience of QSRamp; coffee shop owners and helps us meet our marketing goals.
• Take ownership of Craver’s keyword-led SEO strategy, making sure that coffee shop owners searching for solutions find Craver quicklyamp; easily – through blogs, landing pagesamp; videos, and a detailed understanding of what people are searching foramp; why.
• Create genuinely valuable downloadable content with supporting lead nurturing sequences, moving our audience from browsers to buyers, making data-informed optimisations along the way.
• Coordinate Craver’s video production engine, creating engagingamp; educational videos that help coffee shop owners to grow their businesses, while growing Craver’s too.
• Launch a brand new Reddit strategy, helping us figure out how Craver can be most helpful to coffee shop owners on the platform in a sincereamp; authentic way.
• Own Craver’s newsletteramp; blog from end-to-end, creating a flow of content for our customers that keeps them inspired and informed.
• Deep-dive into campaign results, spotting what’s working (and what’s not), and using data to help shape what we do next.
• Work side-by-side with our designers to build out creative assets for ads and other campaigns.
• Keep our clients in the loop with clear, thoughtful comms for new feature releases, quarterly updates, and anything else they should know.

RequirementsYour Skillsamp; Experience

• You’ve got a degree in Marketing, Communications, Journalism, English Literature, or something similar — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent at least 2 years in a content marketing role. If that’s been in a B2B SaaS environment, even better.
• You care deeply about results — you’re focused on impact, not just activity, and always think about how content can ultimately help us winamp; retain more customers.
• You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between.
• You’ve got a sharp eye for detail and can spot a double space or awkward sentence from a mile away.
• You know how to shape content to match different tones, voices, and audiences — and you enjoy the challenge of getting it just right.
• You don’t just hit publish and hope for the best — you’re always looking at the numbers to see what’s working and how you can improve.
• You’re familiar with SEO principles and know how to weave them into content without making it sound like a robot wrote it.
• You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
• You work well with others — you’re comfortable collaborating with people across teams like marketing, product, and support to get the job done.

BenefitsPerks

• You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
• Work from home or from our bright downtown Vancouver office (complete with mountain views and good vibes). We #39;re in-office 1–2 days a week, with flexibility for travel.
• Yes, we’re dog-friendly. Bring your pup — we won’t complain.
• You #39;ll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
• We offer a solid benefits package that includes prescription coverage, dental, massage, and more — so you’re covered, literally.
• Our compensation package includes:

• $65–75K annual salary
• Up to 4 weeks paid vacation — plus your birthday off
• Stock options — because we want you to grow with us
• Subsidized lunches when you #39;re in the office