Senior Demand Generation Manager - Jobs in Waterloo

Job Description

Who we are and what we doMappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We #39;re making maps as powerful indoors as they are outdoors. With custom enterprise solutions, easy-to-use developer tools, and a revolutionary self-service mapmaking platform, we enable our customers to enhance indoor experiences, optimize spaces, track assets, and ensure public safety with AI-powered mapping technology. For more information about Mappedin, visit mappedin.comTo try out our mapping tools, visit https://app.mappedin.com/editor/Who you are and what you’ll doWe #39;re searching for a collaborative, results-driven Demand Generation Manager who will create, execute, and manage campaigns as integrated initiatives across our marketing strategies to drive our customer acquisition efforts.In this pivotal role, you will work both independently and with marketing leaders to craft, execute, and optimize a comprehensive demand generation planning that accelerates our demand activity and exceeds our growth objectives. Your innovative campaigns and passion for success will fuel Mappedin’s sales pipeline and create the foundation for increased revenue and sustained success.In this role, you will:

• Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, podcasts, blogs, webinars, thought leadership placements, events, etc.).
• Work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
• Develop metrics and analyze campaign performance and adapt strategies based on data-driven insights to continuously improve ROI on marketing spend.
• Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
• Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
• Produce video content for case studies, product announcements, podcast episodes, advertisements, and more.
• Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
• Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.

You’ll bring to Mappedin:

• 5+ years of Demand Generation experience
• A growth mindset with an ability to experiment and quickly analyze the potential of the latest tools.
• Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
• Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
• Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
• Exceptional communication and storytelling skills, capable of crafting compelling messages for different audiences.
• Creative thinker with the ability to innovate, experiment, and execute growth strategies.
• Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media (YouTube, LinkedIn, Facebook, Instagram, TikTok, etc.).
• Ideally experienced with using content, CRM, and design tools including Google Suite, Hubspot, Riverside.fm, Figma, Canva, Final Cut Pro or Adobe Premiere Pro.
• Experience with live events, conferences, and tradeshows to optimize messaging and activities for lead generation and post-event nurture.
• Proficiency in pulling reports on specific campaigns and understanding the status of leads in the funnel.
• Strong understanding of the sales funnel, ICPs, and customer journeys.
• Project management skills to effectively deliver programs, and create alignment across groups.
• Meticulous proofreading.

You’ll collaborate with:

• Marketing team members for planning and content development, tracking, and optimization of lead flow and nurtures.
• Sales team and SDRs for alignment on target accounts, lead generation tactics, and surfacing engaged accounts and effective follow-up.
• Product Marketing for insights on product and industry to inform campaign messaging.
• Partnership enablement to create demand-generating programs.
• Customer Success and RevOps to support expansion and tracking opportunities through targeted marketing efforts.
• Agency partners to plan and execute paid advertising and SEO initiatives.
• Web Development and Designers in the conception and execution of engaging content.

What are some challengesWe move fast and sometimes change directions. We can’t always wait for all the information before we try something. If you want us to guarantee exactly what you’ll be working on three months from now, we can’t give you that. On the other hand, there is a lot of high value work to do, and it won’t be boring. There is a lot of discovery work involved as we frequently do things that are ahead of current technology. One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives, but others will do the same for you.Behind the scenesThere’s a lot of trust here. We are a REMOTE company, but this role may require you to come into the office from time to time. If you’re local, there will probably be a few days a week when you can expect other people to be in the office, but this role could also be fully remote. We work flexible hours, have a flexible vacation policy and work to provide the hardware or office equipment you require to unleash your potential. We will do what it takes to get things done if we said we would do it. We stay curious, challenge opinions, take risks, and learn from mistakes. We’re competitive and we like to win together. We want you to join us.We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us ataccessibility@mappedin.com or call us at (519) 594-0102 and ask to speak to a member of the Human Resources team.Powered by JazzHR