Digital Marketing and Design Lead - Jobs in Welland, ON

Job Description

Company DescriptionWhy join PenFiWe have a lot of reasons to be proud to work here.We have a deluxe benefits package, success sharing program and comprehensive pension planLocal is everything. We're all about working with local businesses and partnering with our communities to make them strong and vibrantAs a credit union, living the co-operative principles are part of our long and rich historyWe develop meaningful relationships with our co-workers and members - that means learning about their passions, families, ambitions and doing what we can to improve their livesWe have a unique culture where we take our business seriously, but we like to have a little fun along the wayEducation is a priority and we offer an abundance of leadership and professional development programs and training to help you be the best you can beCorporate Social Responsibility is alive and well. From our award winning Skates for Kids Program to delivering financial literacy to new Canadians, to sponsoring local events - we donate our time, money and expertiseWe are all PenFi ambassadors and we live our truly local brand from the inside outAbout PenFinancialWe believe that our people are our greatest asset. Our values speak for themselves, and we take them very seriously. Accountability, Passion, Integrity, Respect and Knowledge are not just a poster on the wall – they’re values we live every single day.Our Truly Local Commitment is something we’re incredibly proud of, and you’ll definitely want to read more about how we’re applying it to improve lives and strengthen communities. We’re also proud to be part of the global movement of Certified B Corporations® who use business as a force for good, and we’re a Living Wage Employer.Job DescriptionAbout youYou are an experienced digital marketer who can recommend strategies to achieve our business goals, and you have the experience to flawlessly build, optimize and evaluate these initiatives.You are a talented graphic designer who can bring your ideas to life visually.You are also a brand champion. Whether that means further defining and protecting our awesome brand, or developing new brand assets – you get the importance of strong and consistent brand identity.You take pride in your work and you’re happy to wear many hats so it goes without saying that you enjoy working in a fast-paced environment, and are a natural collaborator and team playerAbout the roleYou’ll have the flexibility to work predominantly from home, however, you will be required to attend team meetings or other events at PenFinancial locations in the Niagara Region when requested.As the Digital Marketing and Design Lead, you’ll be asked to:Identify marketing strategies to help drive sales, increase referrals, and deepen our relationships with MembersDesign, launch, optimize and evaluate all digital marketing initiativesOwn the day-to-day management of our online presence across all digital channels, including our public website, targeted email programs, and social media channelsFulfill all graphic design requests (digital and traditional media) ensuring that everything produced is brand-compliantHelp us continue to evolve our always-on digital contentEvaluate regulatory changes impacting digital communications and ensure ongoing complianceApply your creativity and talents to support other requests as assignedQualificationsTechnical qualificationsThe nature of this role requires advanced digital skillsets, including:HubSpot – advanced user requiredAdobe Creative Suite – advanced user requiredHTML5, CSS, JavascriptMarketing automationMarketing analytics and visualization tools such as Google Analytics, SiteimproveDigital advertising, SEO, organic and paid searchSocial media management, marketing, and monitoring toolsMS Office, SharePoint and TeamsA strong working knowledge of online banking and banking app development would be advantageousGeneral qualificationsCollege or University Degree in a related field and a minimum of 10 years of progressive work experience in digital marketing and graphic designPast experience within financial services and/or credit unions is strongly preferredAdvanced skills relating to website development and managementExperience designing, defining and protecting visual identityStrong understanding of marketing analytics and the ability to interpret resultsExcellent project management skills and ability to lead multiple projects, meet deadlines, and foster teamwork amongst colleaguesInnovative and creative mindsetSuperior communication skills and attention to detailFlexible and agile; able to work in a dynamic environment with minimal supervisionCommitted to ongoing professional developmentAdditional InformationTo learn more visit https://penfi.ca/careers/While we welcome all applications, only those who are selected for an interview will be contacted.Accessibility accommodations will be made for job candidates upon request.