Digital Marketing Specialist - Jobs in Banff, AB

Job Description

Digital Marketing SpecialistBanff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.Banff Centre for Arts and Creativity acknowledges, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain, in the beautiful and special territory of Treaty 7. We recognize the past, present, and future generations of Stoney Nakoda, Blackfoot, Tsuutina Nations, and Métis from Region 3, who help us steward this land, as well as honour and celebrate this place.The OpportunityMarketing and Communications is critical to the profile and viability of Banff Centre for Arts and Creativity. The Digital Marketing Specialist is responsible for providing support in preparation, implementation, and evaluation of digital marketing plans at Banff Centre. The objective of this position is to optimize digital marketing and digital experience to reinforce our Brand positioning and deliver against Banff Centre goals. The Digital Marketing Specialist will activate marketing priorities on digital platforms as well as manage, maintain and update these platforms. This position will contribute to driving overall online user experience, and increase awareness, understanding, and appreciation of and participation in programs, events, and products of Banff Centre.Roles and ResponsibilitiesReporting to Director, Marketing, the Digital Marketing Specialist, below are some key accountabilities:Marketing (40%)Assists the digital marketing team in the preparation, execution, and evaluation of digital marketing plans. This involves the following:

• Responsible for strategy, execution and evaluation of Banff Centre’s digital paid advertising
• Responsible for allocating the paid digital advertising budget on Google Ads and social media ads. Relationship management and reporting on digital ads with the marketing team, or other areas across the organization.
• Manage paid digital advertising and social media working with content team members to plan, create digital ads and social content that builds Banff Centre’s brand, achieves business targets and engages with its online community.
• Maintain awareness of paid digital advertising and social media trends, platforms, tools, designs, and best practices for their application to Banff Centre.
• Conduct weekly and monthly data evaluation of paid digital advertising and social media to make data driven decisions and to optimize tactics continually
• Support in coordinating, monitoring, and scheduling social media posts

Website (30%)

• performs website updates for functionality improvement and content
• works closely with the Digital Strategist on user experience
• optimizes content and implements SEO best practices

Analytics (20%)Performs analysis for digital marketing team to aid in digital marketing optimization

• Reports on website performance and KPI’s
• Reports on social media KPI’s
• Reports of top performing digital content
• Pulls program recruitment metrics
• Reports on Google Ads and digital advertising performance
• Analyzes SEO / SEM results
• Adhoc reporting as required

Databases (10%)

• Upload email campaign lists
• Comfortable with data management
• Assists with email template updates
• Supports the marketing and communications with the use of the Campus Cloud and Raisers Edge platforms
• Subject matter expert on FOIP / CASL / GDPR

Qualifications and Educational Requirements

• 3 to 5 years of related Marketing experience is required
• Undergraduate degree or diploma in marketing, IT/S, or related field
• Experience with digital advertising, digital design,analytics and email marketing
• Experience with website CMS tools (Drupal or Wordpress experience)
• Advanced computer skills with an extensive knowledge of MS Excel and Outlook
• Proficient with Google Ads; certification would be an asset.
• Proficient with Google Analytics, certification would be an asset.
• Proficient with Google Tag Manager
• Proficient with Data Studio
• Experience with Adobe CS
• Experience with social media (facebook, Instagram, twitter) an asset
• Knowledge of marketing and communications practices
• Good written communication
• Strong attention to detail, reliable and motivated
• Exceptional time management skills
• Self-manager with the ability to work under broad direction without close supervision
• Team player with excellent interpersonal communication

Special Requirements

• This position will be working remotely temporarily due to the COVID-19 pandemic but will be required to work from the office in Banff, AB when a program is running on campus.

Employment Terms and Benefits

• In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6 month probation period.
• The annual salary for this position is between $42,800.00 – $47,800.00, depending on experience, based on working 40 hours per week.
• The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
• Benefits of working at Banff Centre are:
  • Staff housing options (based on availability)
  • Professional Development
  • Staff cafeteria and restaurant discounts
  • Onsite fitness facility at a discounted rate – first month free for new staff!
  • Free or reduced admission to Banff Centre performance and events.

Application Process

• We are accepting applications for the Digital Marketing Specialist position until a suitable candiate is found.
• Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
• Visa Requirements: Candidates must be legally eligible to work in Canada. Banff Centre is unable to assist candidates in obtaining Canadian work authorization.

All Banff Centre for Arts and Creativity Employees are encouraged to be fully vaccinated against COVID-19.Commitment to DiversityBanff Centre for Arts and Creativity is committed to creating an equitable, diverse, and inclusive campus for students, faculty, staff and visitors. Guided by our values, Banff Centre is rooted in Alberta with provincial, national and global impact. Our strength arises from inclusion; the diversity of people, ideas, perspectives, and cultural backgrounds in our work and team. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression to apply.FOIP StatementBanff Centre for Arts and Creativity, through its third-party vendor, collects and stores information applicable to the candidate profile you create when you submit the information asked for above. The use and disclosure of the collected information is for the sole purpose of job search and placement activities for Banff Centre. The information is subject to the Freedom of Information and Protection of Privacy Act. The information will be retained and when disposed of it is done so in a secure matter.Quick Apply

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