Senior Manager, Marketing & Communications - Jobs in Calgary, Alberta

Job Description

Job DescriptionThe Senior Manager, Marketing and Communications is a pivotal role within CAWST’s Strategy and Market Development Team, leading the marketing function in reaching the organizational goal of 100 million people with clean water, sanitation, hygiene, and safe storage solutions by 2030.We aim to do this by growing our clients, training partners, donors and institutional funders.This role oversees a broad portfolio that encompasses strategic marketing, communications, strategic planning, public relations, event planning, social media management and digital advertising.Internal clients include the global services team, fundraising/donor team and institutional partnership team.

• Marketing: This role provides strategic insight alongside creative tactical and implementation for marketing plans, campaigns, and projects. The incumbent will ensure that evaluation, analysis, and learning are part of every project as a core component to foster continuous improvement. An in-depth understanding of digital marketing platforms and analytical tools will be essential for success.Experience with real time marketing and AI are big assets.The main purpose is to engage CAWST’s key audiences, boost CAWST’s brand awareness, support fundraising and deliver against our core strategic directions as well as against specific goals, objectives, and revenue targets.
• Communications: This role is responsible for developing communications plans and creating key messages and content in alignment with CAWST’s goals and objectives. This will include content creation and supervision of stories about our clients’ successes and challenges and peer review of blog posts, social media posts, video scripts, and website content, emails, print collateral, and more. Translating complex concepts into concise and effective messaging is a key component of this role. Compelling storytelling techniques are essential for sharing CAWST’s impact and increasing our base of clients, funders, and donors.
• Leadership: Lead a team with responsibility for marketing and communications cutting across organizational business objectives.Demonstrate CAWST’s values in the way you conduct yourself with Sr. leaders, colleagues and partners across the organization.Ensure team compliance with CAWST policies and procedures and develop staff through projects, coaching and professional development opportunities.

If you are someone who thrives in a diverse and fast paced environment, can adeptly handle multiple priorities with sound judgement and professional integrity, and wants to be surrounded by passionate and motivated individuals, we would love to meet you!Please note: There is a small amount of travel anticipated for this position.Specific Areas of Responsibility

• Support the 2030 Capital Campaign with strategic marketing and communications plans aimed at connecting the CAWST’s mission and vision to our current and potential future donors.
• Develop and execute on strategic marketing and communications plans aimed at accelerating CAWST’s impact and reaching our goals.
• Lead the Marketing team and build organizational capacity in marketing, communications, branding, digital, social, website, creative, public relations, donor support, advertising and special events.
• Write and edit clear, compelling copy for all marketing and communications materials, including social media, websites, digital ads, blogs, brochures, video scripts, email marketing, annual report, and more.
• Connect with global partners to gather and tell stories, with a focus on ethical storytelling.Write compelling stories that convey CAWST’s work and impact for use in marketing campaigns and donor initiatives
• Lead all brand partnership work for the organization
• Support events-based marketing opportunities (such as donor events and speaking engagements) through the coordination of logistics and development of briefs, pitches, speech writing, and more.
• Develop, liaise with, and manage relationships with a base of volunteers and contractors, such as public relations, writers, marketers, graphic designers, videographers, and photographers.
• Prepare briefing notes on WASH sector individuals and organizations by researching and synthesizing background for meetings, conferences, presentations, and events.
• Coach staff and volunteers on CAWST’s key messages.