Marketing Strategist and Content Creator - Jobs in Canada, ON

Job Description

Rules Cube is currently looking for a creative and detail-oriented Marketing Strategist and Content Creator to join our team. The Marketing Specialist will develop and implement marketing strategies and campaigns promoting our company #39;s products and services.Responsibilities:

• Develop and implement comprehensive marketing strategies, with a particular focus on content creation for social media, email marketing, white papers, and fact sheets.
• Develop and execute digital marketing campaigns, including SEO/SEM, database marketing, email, social media, and display advertising.
• Create engaging content, including copy, graphics, and videos, that resonates with our target audience and supports our overall marketing objectives.
• Build and maintain our social media presence, ensuring consistency of messaging and branding across all channels.
• Conduct market research and analyze industry trends to identify opportunities for content creation and improve marketing performance.
• Use analytics tools, such as Google Analytics, to track and analyze campaign performance and make data-driven recommendations for improvement.
• Act as a subject matter expert on content creation and marketing strategy, providing guidance and support to internal stakeholders as needed.
• Stay up to date with the latest marketing technologies and trends, making recommendations for new tools and strategies to enhance our content creation and distribution efforts.

Requirements:

• Demonstrated ability to develop content marketing strategies that drive lead generation and customer engagement, with a deep understanding of buyer personas and customer journeys.
• Proven track record of creating compelling and effective content across various formats, such as blog posts, social media content, white papers, case studies, videos, and webinars.

• Expertise in developing and executing social media campaigns that drive engagement and growth on various platforms, such as LinkedIn, Twitter, and Instagram.
• Experience with email marketing campaigns, including creating newsletters, nurturing campaigns, and automated workflows.
• Strong knowledge of SEO best practices and experience optimizing website content to improve search engine rankings and drive organic traffic.
• Familiarity with graphic design tools such as Canva, Photoshop, or Illustrator, to create visual content such as infographics, social media graphics, and banner ads.
• Knowledge of website design and user experience best practices, with the ability to provide recommendations for improving website performance and usability.
• Ability to collaborate effectively with cross-functional teams, including sales, product, and customer success, to align content and marketing strategy with overall business objectives.
• Experience using data and analytics tools to track and analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement.

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