Marketing Coordinator - Jobs in Courtice

Job Description

We are currently seeking a Marketing Coordinator to work out of our office in Guelph, Ontario. To be successful in this role, candidates must possess experience in a wide range of marketing functions which includes advertising, branding, digital, communications and social media.At The UMi Group, our mission is to understand and exceed the unique needs and expectations of our clients in the mobile and industrial sectors. By leveraging our expertise, industry knowledge, and cutting-edge technologies, we provide innovative solutions that drive operational efficiency, productivity, and profitability for our customers. Our commitment to excellence extends beyond delivering superior products and services. We prioritize building strong, long-term partnerships with our clients, based on trust, collaboration, and mutual success.Through our brands: UMi Solutions, Hose Technology, Multi-Flow Fluid Power and Hetronic Canada, we are able to offer solutions to Original Equipment Manufactures, distributors, aftermarket sales and end users. Our reputation was built in fluid conveyance, and this has since extended to fluid power and controls.Our fluid conveyance offering ranges from end user hose replacements right through to full hydraulic conveyance kitting for some of North America’s largest OEMs. We also offer full hydraulic system servicing, both on site and in our shop. Our engineering department can help with the smallest of requests right up to designing and building large power units. Our drive to sell and service the best brands in the world has established our relationship with Hetronic Radio Remotes, by being Hetronic Canada, our clients can now lean on the UMi Group for support in radio remotes and electrical controls. The Marketing Coordinator will assist with development of new initiatives aligned with the UMi Group and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.Shift: Monday to Friday; 8:00 a.m. – 4:30 p.m.Why Join UsMatching RRSP ProgramGreat company cultureCareer advancement opportunitiesComprehensive medical, dental, and vision benefitsCompany eventsEmployee Assistance Program (EAP)Referral bonus programOn-site parkingResponsibilitiesDevelop and implement UMi Group’s brand strategy.Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.Prepare marketing activity reports and metrics for program success.Manage the UMi Group’s social media platforms such as Instagram, Twitter, LinkedIn, Facebook, etc.Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets.Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data.Establish and evaluate and marketing strategy with team members by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars.Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion.Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership.All other duties as assigned.QualificationsBachelor’s degree in business (business management, marketing, advertising, etc.).Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.Previous work experience in a Marketing Coordinator role or similar role.Knowledge of traditional and digital marketing, content marketing, and social media marketing.Experience using data analytics software for research.Excellent communication and presentation skills.Working knowledge of HTML and design and email software.Experience in budgeting and forecasting.Industry knowledge would be considered an asset.Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.Demonstrable social networking experience and social analytics tools knowledge.Adequate knowledge of web design, web development, CRO and SEO.Previous work experience with social media platforms such as Instagram, Twitter, Facebook, LinkedIn, etc.Knowledge of online marketing and good understanding of major marketing channels.UMiS, HoseTech, and Multi-Flow Fluid Power Inc. are committed to accessibility for persons with disabilities. If you require any assistance applying for a position or would like this job posting in an alternative format or if you have a workplace accommodation requests, please contact Human Resources at 519-822-0080.We thank all applicants for your interest in our company and for taking the time to apply. Only those selected for an interview will be contacted. If you are not successful this time, we encourage you to apply to future opportunities with us.