Junior Marketing Manager - Jobs in Dorval, QC

Job Description

About Graitec Group: Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects.The company is driving growth through 3 highly complementary activities :

• Value Added Reseller of Autodesk solutions
• Software Editor of a suite of products complementary to Autodesk solutions for the construction industry
• Services since Graitec is providing training, consulting and support on top of the products with a consistent focus on customer satisfaction.

Experts & Talents from all over the world.Our team is made of more than 500 outstanding talents, distributed across our 50 offices in 13 different countries, enabling us to meet our customer needs around the globe.The team is known for its accountability, agility and customer centricity as well as indeed for its ambition for both business growth & for sure impactful innovations with more than 25% of our teams in Research & Development.Strengthening our international leadership position.We are honored to serve more than 100 000 customers worldwide to achieve more thanks to our technologies and to rank in Top 5 largest Autodesk Partner worldwide.Our ambition is to double our business in the coming few years as we just did in the last 4 years thanks to both organic growth & acquisition. This is why we are investing heavily on our upcoming transformation & reinforcing ongoing our teams globally.About the Team Hiring:Graitec launches an ambitious digital transformation program to revolutionize its business! You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.Overview:Role purpose/Objective

• Deploy the new website strategy in close collaboration with corporate team;
• Structure and organize engaging technical and marketing content that adds value for our B2B audience;
• Put in place multi-channel campaigns in close collaboration with corporate team that engage our target audience to generate leads or direct purchases and build brand awareness;
• Drive and implement a communication (internal and external) strategy for Graitec in the UK that will mainly focus on digital media.
• Build qualitative relationships with our main partner Autodesk (fundings…)

Key Responsibilities Digital :Drive the new website development localization in close collaboration with corporate team;Drive the deployment of an efficient acquisition strategy (SEM, Affiliation, Retargeting, Affiliation, emailings) for Graitec in the UK: leads acquisition and e-commerce in close collaboration with corporate team;Manage execution of SEO implementation and optimization;

• Manage budget and global digital media planning;

• Act as a facilitator about digital topics and introduce a digital culture in Graitec.

Content:

• Manage the production, partnering with sales and product teams, of high quality materials for inbound marketing including: blog posts, social media, interviews, case studies, newsletters… following the corporate guidelines.
• Ensure country alignment and consistency to achieve brand and communication objectives across digital, social media, events, media coverage…

CRM:

• Localize and adapt CRM communication campaigns in close collaboration with corporate team with clearly defined objectives, unified tone of voice, key performance indicators, target audiences and timetables;

Manage local communication calendar for newsletters, marketing campaigns and the yearly pipeline;Analytics:

• Monitor marketing and sales funnel metrics to track performance and implement measures that optimize conversion rates at each stage of the buyer journey and control the email commercial pressure;

Media PR and event:

• Manage media relations PR, events and clients workshops to ensure our presence and promote Graitec image.

.We are looking for talents that will enjoy, live and accelerate our culture and valuesAt Graitec, We work together locally & globally with an Entrepreneurial mindset.As entrepreneurs, we are focused on achieving our vision and do not easily get distracted along the way. We believe in our products and services and that we are on a path to solve a real problem for our target customers & the overall industry. We are thoughtful on our investments and lead ethically to maximize the company opportunity. To better understand them, we want to represent the diversity of our customers around the globe & we are breaking our own siloes to better serve them.To make this culture a reality, we rally our teams around shared cultural attributes we expect the full team to role model in order to realize our mission :

• The way we work : Growth, Agility, Innovation and Responsibility
• The way we behave: Ambition, Engagement, One Graitec, Positive Energy

Success Indicators

• Ensure smooth collaboration with the corporate team;
• Respect of milestones and global project planning, especially for the new website deployment;
• Produce relevant content for the new site with special attention to SEO (maintaining and possibly improving current SEO positions);
• Provide annual communication plan: objectives, calendar, assets..
• To effectively support the organisation of our events and in particular the BIMup Conference by ensuring local organisation.
• Implement full Welcome/Nurturing/Renew email campaigns by the end of 2022;
• Implement a lead acquisition strategy and demonstrate tangible results: +25% leads versus 2021;
• Organise regular meetings with our partner Autodesk and maintain or increase funding;
• Provide monthly dashboards to measure: website traffic and main indicators, leads, conversion rate, quality of leads...

Responsibilities:

• What you must have done already:

o Bachelor’s in business or marketing or equivalent experience,o 3+ years of experience;o Very significant experience in managing content website;o Very significant experience in online lead acquisition strategy/e-commerce (mandatory);o Very significant experience of SEO, SEM, affiliation, retargeting, social activations; (Linkedin, Facebook…)o Experience of marketing automation tools as Dynamics/Salesforce, Hubspot CRM…o Experience of tracking and analytics tools (Google Analytics) to assess campaign effectiveness.o Experience in collaborating with international teams (guidelines) and content localizations.

• What is nice to have done already:

o Knowledge of subscription business and software companies.Qualifications:o Excellent and proven project management skills, working on multiple projects with a varied range of stakeholders:o Very Good writing skills;o High degree of creativity and thinking outside the box;o Ability to manage and embrace complex projects: solutions solver;o Analytical mindset and data driven;o Autonomy, Clarity in communication, Collaborating effectively, Driving for results, Positive energy ….Interview Process:At Graitec, we’re proud to be committed to diversity and inclusion in the workplace.We value our employees for the individuals they are and the contributions they can bring to our teams by bringing their authentic self at work. This resonates with the large variety of customers & markets we operate in, and is part of our success story. As such, we welcome applications from all backgrounds and will not make any assessment into the application process other than candidates skills and capabilities to succeed in role.Interview Process:

• To apply :https://graitec.com/jobs/
• Screening/Get to know discussion

• Hiring Manager

• Peer of hiring manager or key stakeholder to the role from another organization
• Business Unit leader

• HR (if applicable, mandatory for all people manager roles)

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