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Job Location | Edmonton, AB |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Full Time |
The CompanyBioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!The OpportunityThe BioSteel Field Marketing Manager is responsible for driving Biosteel consumer marketing efforts within a specific geographic area. This includes: the support, execution, and management of BioSteel’s marketing objectives, strategies, and philosophies; the creation, planning, and execution of marketing events and programs; the development and day-to-day strategic management/execution of a consumer education sampling program; and the development, integration, and execution of marketing strategies into the sales and distributor channel. The position objectives are to build BioSteel’s brand awareness & loyalty, create consumer trial and heavy usage for Biosteel products and create word of mouth to drive BioSteel product sales.ResponsibilitiesBuild BioSteel brand by developing and executing marketing strategies that includes: (1) Building and executing a Consumer Sampling /Education / Experience Program, (2) Support of key market events and programs, (3) Local Market Relationship development and leverage, (4) Development and ownership of local marketing plans and budgets with strong ROI and ROO (5) Partnership with market sales team to drive sales, distributor and retailer marketing integration to achieve market level sales goalsBuild and Manage a Consumer Sampling / Education / Experience Program