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Product Marketing Associate - Jobs in Fredericton, New Brunswick

Appcast
Job LocationFredericton, New Brunswick
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull time

Job Description

Job DescriptionThe Product Marketing Associate will play a pivotal role within the Marketing team to help support product launches, assist in creating marketing and sales materials, and learn how we position our products against competitors in the market.Job Responsibilities

  • Learn about our buyers and how Appcast’s products help solve their challenges.
  • Help write and edit product messaging for use in marketing materials, emails, and the website.
  • Support go-to-market efforts for new products and markets with guidance from the marketing team.
  • Work with the Product team to understand upcoming features and help communicate their value to customers.
  • Assist in gathering customer stories- help identify potential candidates, prepare interview questions, and draft short case studies or testimonials.
  • Partner with sales and account teams to highlight customer success stories for use in marketing.
  • Help organize and update sales materials, including presentations and product comparison tools.
  • Assist with tracking competitors and updating internal documents that highlight how Appcast differentiates from the competition.
  • Collaborate cross-functionally with team members across a matrixed organization.

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