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| Job Location | Halifax, NS |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Full Time |
Digital Marketing StudentJob Type: Co-op or Part-timeJob Location: VirtualWinter 2022The Prism Lighting Group™ is an award-winning leader in innovative lighting solutions designed specifically to help our clients excel in the Exhibit/Event/Retail industry. With unique designs, comprehensive catalogues and expert deployment strategies, exhibit illumination is our specialty. Our dedicated team of professionals has decades of lighting experience which allows us to offer on-site or remote expertise and logistical support to help our customers standout through collaborative planning, design, fabrication, and installation.What makes our company truly unique and sets us apart from traditional, one-dimensional lighting suppliers is our ability and drive to remain industry leaders though the use of innovative designs. In fact, over the years, Prism has been responsible for developing multiple, distinctive, and patented solid-state lighting products listed on our Ideas and Innovations page. This creativity combined with our strong focus on providing our clients with customized solutions is the reason we have become the number one choice for LED-based lighting solutions in North America.ARE YOU · … a creative and innovative individual· … an entrepreneurial spirit· … someone with a proven track record of showing great initiative· … motivated by the opportunity to be a part of a small dynamic companyIf you checked all boxes, Prism Lighting Group has an exciting coop opportunity for you! Position OverviewThe Digital Marketing Student is responsible for working with the sales and product development team to carry out a variety of marketing activities.Supporting the implementation of the business development marketing and advertising campaigns; tracking sales data; analysing data, maintaining promotional materials, and preparing reports. Help to develop content utilizing Adobe editor or InDesign for information packages, social media, presentation materials and our website. This position is designed for somebody that excels at problem solving and opportunity identification. S/he is an independent yet collaborative, innovative, personable, and organized individual.Responsibilities· Assist departments with digital marketing activities and planning· Work with Business and Product Development teams to collect and analyze online and social media content using tools such Google / Zoho analytics· Maintaining and monitor online and social media schedule of activities utilizing automated digital marketing applications.· Assist in gathering data research on existing customers, new target markets and competitors.· Track customer response rate to marketing material and other promotional activities.· Assist the Development team in the project proposal writing process.· Help to coordinate virtual promotional presentations with Business and Product Development teams.· Tracks product line results by collecting and analyzing data· Helps to prepare marketing reports by collecting and summarizing data· Research competitive products.· Perform other relevant duties as assigned.Qualifications and Education· College or university education in Marketing, Business Development or Communications