Marketing Development Officer (Program Admin Officer 3) - Jobs in Halifax, NS

Job Description

Department: Fisheries and AquacultureLocation: HALIFAXType of Employment: TemporaryUnion Status: NSGEU - NSPGClosing Date: 6/28/2022 (Applications are accepted until 11:59 PM Atlantic Time)About UsThe Department of Fisheries and Aquaculture has a legislated mandate to manage, promote, support, and develop the fishing, aquaculture and seafood processing industries that contribute to the economic, environmental, and social prosperity of Nova Scotia’s coastal and rural communities. As a department, we work to promote Nova Scotia as Canada’s premier fish and seafood province.About Our OpportunityThe Nova Scotia Department of Fisheries and Aquaculture is looking for a highly motivated and dynamic person to add to its Business Development team.Reporting to the Director, Business Development the successful candidate is responsible for planning, implementing, and monitoring marketing strategies to support Nova Scotia’s seafood industry in domestic and international export markets.This role includes marketing and industry engagement projects, developing and managing event promotions, managing the Nova Scotia seafood brand, the seafood quality program, and domestic marketing initiatives, digital marketing strategy execution and ongoing stakeholder relations.Primary AccountabilitiesAs the successful candidate, you will:

• Manage the nsseafood.com website including content, directory updates and increasing brand awareness.
• Develop and implement marketing initiatives to profile the Nova Scotia Seafood Quality Program and seafood ambassadors.
• Assist in the development, planning and delivery of domestic and export-driven marketing development campaigns, programs, and events in cooperation with key department contacts, government partners, and industry.
• Build and execute digital media strategy to support Nova Scotia seafood exporters through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and builds brand awareness, generates website traffic and influences national and international export audiences to buy Nova Scotia products.
  • Create editorial calendars and syndication schedules.
  • Monitor, capture, and analyze marketing data/metrics and develop related reports. Incorporate insights and best practices into future work.
• Research, write, and edit briefing material, project proposals, and marketing collateral for promotional purpose.
• Develop and maintain networks with domestic and international industry partners.

Qualifications and Experience

• Bachelor’s degree in Commerce, Marketing, Business Development or related field and 5 years of related experience; or an equivalent combination of training and experience.
• Minimum of 5 years proven work experience in marketing development, digital marketing, food promotion campaigns, events or related field.
• Exceptional writing, editing and strong communication and interpersonal skills.
• Strong project management and organizational skills with a demonstrated ability to work effectively in a deadline-driven environment and maintain excellent working relationships with a broad range of internal and external stakeholders.
• In-depth knowledge and understanding of social media platforms, marketing strategy.
• Adequate understanding of graphic design principles, website content management systems, and social media scheduling software.
• Knowledge of the seafood industry.
• Experience organizing and delivering food promotion events
• Computer proficiency in Word, Excel, PowerPoint, and Outlook.
• Bilingual is considered an asset.

EquivalencyAn equivalent combination of training, education and experience will be considered. Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.Equivalencies include, but are not limited to:

• Minimum of 9 years of experience in market development, digital marketing, or related field.

BenefitsBased on the employment status and Union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as Health, Dental, Life Insurance, Pension, General Illness (Short and Long Term), Vacation and Employee and Family Assistance Programs. Click here to learn more about our various benefits offerings and eligibility criteria.Additional InformationThis competition is to fill a temporary position in Halifax with the anticipated end date of March 20, 2023. The appointment status (‘term’, ‘temporary’ or ‘casual’) is dependent on the start date of the successful candidate.Based in Halifax, the Seafood Marketing Officer will work within a small, dedicated team to develop and support the implementation of seafood marketing and promotional activities.This position may require travel within the province, Canada, and international markets. A valid driver’s license, and passport is required.What We Offer

• Career Development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our Employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths
• Department specific flexible working schedules

Pay Grade: PR 13Salary Range: $2,396.86 - $2,913.59 Bi-WeeklyEmployment Equity Statement:Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.This is a bargaining unit position initially restricted to current civil service employees represented by the Nova Scotia Government Employees Union (NSGEU). If applying from outside a government office, employees must apply correctly via this link: Failure to apply correctly means that your application will not be given first consideration as a bargaining unit applicant, and will only be included if external applications are pursued.External applicants and current casual employees will only be considered if there are no qualified civil service bargaining unit candidates. PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information.Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for the interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to Competitions@novascotia.ca.Quick Apply

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