Public Relations Manager (On-Site) - Jobs in Jasper

Job Description

Job DescriptionUnder the leadership of the Regional Director of Public Relations and the Director of Salesamp; Marketing, Fairmont Jasper Park Lodge, the primary responsibility of this role includes executing on strategic PR tactics that will increase destination awareness and maximize revenue generation for the resort. In conjunction with Canada’s Western Mountain Collection and Fairmont corporate office, the successful candidate will also specialize in leveraging this world-renowned property’s unique selling proposition and maximizing exposure through strategically vetted PR, travel media and influencer opportunities, and supporting activations for maximum amplification. This role will also lead the management of brand reputation and crisis communications, as well as maintaining strong alignment with marketing to ensure brand consistency and messaging.What is in it for you:

• Subsidized staff accommodation provided on-site
• Competitive extended benefits package including medical, vision and dental for full time permanent status
• Employee Travel Program
• Comprehensive Wellness Platform
• Discounts on foodamp; beverage/spa/golf
• Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties

What you will be doing:

• Reporting to the Regional Director of Public Relations (RDPR), with a strong dotted line to the Director of Salesamp; Marketing (DOSM) at Fairmont Jasper Park Lodge, this role will deliver on aligned PR strategies in order to stimulate and support sales initiatives and overall hotel revenue objectives
• Coordinate individual and group travel media familiarization trips
• Host key travel media on property; evenings and weekends as required
• Oversee influencer collaborations, including vetting, setting KPIs, and follow-up in accordance with resort policies and needs
• Support content creator collaborations alongside the resort’s marketing team
• Coordinate photo and film shoots on-site as necessary
• Act as spokesperson for the resort and as a member of the crisis management team
• Manage media inquiries and interview requests, including drafting of key messaging and ensuring spokesperson readiness (e.g. GM)
• Provide PR amplification for on-property special event activations, including execution of relevant media launches
• Leverage existing travel media relationships, and cultivate new contacts within the Canadian, US and target international market networks
• Attend relevant media marketplaces as required
• Develop and distribute press releases, and support internal guest / Heartist communications as needed
• Collaborate with regional PR team to maintain an updated centralized media database
• Update and maintain resort press kit, pressroom, and story starters. Keep corporate PR and agencies informed of all news
• Update regional media calendar on a weekly basis
• Submit monthly, mid-year, and annual PR reports to hotel executive team and corporate office, and compile PR updates as needed
• Pursue key influential awards and execute nominations accordingly
• In coordination with the DOSM, undertake other tasks and duties that may be required from time to time at the resort