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Marketing Programs Manager - Kitchener (hybrid work) - Jobs in Kitchener

Job LocationKitchener
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionRewind is looking for an experienced and passionate Marketing Programs Manager who will help to build and execute Growth and Partner marketing programs targeting our key audiences. You will be working collaboratively across Marketing, Sales, Partnerships and Operations, being responsible for executing prospect-focused integrated marketing campaigns to build brand awareness, generate leads, and create and accelerate pipeline for revenue return.You will also develop partner marketing plans, in close collaboration with the Partnerships team, to build our global partner network, engage and foster existing relationships, and lead co-marketing partner programs end-to-end. Key responsibilities:

  • Driving ideation, strategy and execution of integrated multi-channel marketing campaigns targeted to prospects and partners
  • Leading the development of account-based marketing (ABM) programs at the 1:1 and 1:few level
  • Collaborating with our Performance Marketing team to design and launch digital advertising programs across LinkedIn paid social, Google SEM, YouTube, Meta, 3rd party digital advertising, and more
  • Managing and coordinating content syndication investments targeting prospects
  • Managing and executing global in-person and virtual industry events, webinars and 3rd party sponsorships
  • Developing scalable co-marketing programs, content and engagement strategies to serve common objectives with Partners and activating their networks and contacts.
  • Working closely with the Partnerships team to ensure partners are active and engaged. Developing and enhancing partner-facing enablement materials to aid with onboarding, training, and education
  • Managing campaign budgets, timelines, resources, processes and technologies
  • Setting and measuring program performance, and leverage data-driven insights to inform decision-making
  • Working closely with Content and Product Marketing teams to identify and drive the creation of assets to support demand generation initiatives
  • Partnering with Operations to develop data-driven, actionable analysis to measure program performance against our funnel
  • Conducting cross-functional retroactive reviews of campaigns, and outline opportunities for optimization and improvement

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