Marketing Specialist - ClearCar - Jobs in Langley, BC

Job Description

Happy Team = Happy CustomersClearCar isn’t just a fresh take on buying cars. We’re also a fresh take on automotive retail careers. Our ClearCar associates are offered flexible arrangements for a healthy work-life balance, and a spectrum of unique employee benefits that encourage personal wellness and growth. After all, happiness is a constant at ClearCar, no matter where you fit in the equation.Your contribution:

• Deliver promotions and campaigns that increase traffic, leads, awareness and sales
• Work daily in a designated region with a Vice President of Regional Operations and dealership sales and fixed operations management to develop growth strategies and execute campaigns that grow marketing and sales results for dealership accounts
• Understand the needs of each dealership department through research and data analysis
• Create and send email and direct mail campaigns, ensuring content accuracy and pulling database lists to generate leads, increase awareness and support sales
• Develop and execute micro campaign strategies leveraging targeted opportunities and customer databases
• Work with the vice presidents and managers in regional dealership operations and corporate marketing, to deliver external and in-store events, including model launches, private sales, and scheduling and supervision of event staff
• Proactively suggest and plan special seasonal campaigns and community engagement opportunities for dealership accounts
• Work with the creative and digital marketing teams to strategize, create and implement activations to increase sales and service traffic for assigned dealership accounts
• Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
• Come up with advertising strategy and create traditional media and digital media plans and creative briefs to support monthly sales campaigns, working closely with internal and external media partners
• Work with a media buyer, digital buying team and creative services team to ensure ads are properly created and scheduled to ensure production deadlines are met
• Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
• Exercise dealership marketing budget controls, and process invoices
• Work on, support and supervise video productions and organic social media posts and initiatives
• Uphold company and department policies, practices and systems
• Provide additional coordination and marketing support as required
• This position will be expected to perform other duties as assigned by management

What it takes to be part of our dynamic team:

• Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
• Degree, diploma or equivalent experience in marketing, business, or communications
• Proven success in online marketing, blogging, guerrilla marketing, event management, co-promotions, customer relationship, and content generation and business/sponsorship partnerships
• Willingness to work potentially long hours at various times of the day for vehicle launches or driving events, and sponsorship activations, including weeknights and weekends
• Strong attention to detail, with excellent time management skills and ability to work with pressing deadlines
• Experience in overall project management with a creative mind
• A responsible individual with own vehicle and a mandatory valid BC Class 5 driver’s license with a clean driving record
• Experience in luxury and mainstream brands preferred
• Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, Punjabi)
• Passion for cars and knowledge of the automotive industry is a significant bonus

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