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Director of Media and Growth - Jobs in Montréal, Québec

ReitmansLtée/Ltd
Job LocationMontréal, Québec
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull time

Job Description

Job DescriptionThe opportunity:The Director of Media and Growth is a strategic leader who balances short-term performance marketing objectives with long-term brand-building initiatives to drive customer acquisition, retention, and overall business growth. This role oversees media strategy, planning, execution, and optimization across RCL’s three brands: Reitmans, Penningtons, and RW amp;CO. The individual will lead the internal media team, leveraging data-driven insights and innovative approaches to deliver measurable results while fostering deeper connections with customers and enhancing brand equity.This position requires a visionary thinker who understands the evolving media landscape, prioritizes collaboration across teams, and continuously seeks opportunities to innovate and scale impact.Responsabilities:Media Strategyamp; Growth Leadership

  • Develop and execute integrated media strategies that align performance marketing and brand-building efforts across all banners.
  • Drive customer growth through innovative campaigns that focus on acquisition, retention, and lifetime value.
  • Lead omnichannel media planning, including digital, social, traditional, and emerging platforms, to ensure a holistic approach to growth and brand awareness.
  • Identify and evaluate new media channels, ad formats, and technologies to drive incremental growth and innovation.
Performance Optimizationamp; Brand Building
  • Balance media investments to achieve both short-term ROI and long-term brand equity goals.
  • Oversee media performance, ensuring campaigns meet key performance indicators such as ROAS, customer acquisition cost (CAC), and engagement metrics.
  • Champion brand storytelling and emotional connections through upper-funnel media campaigns, including video, influencer marketing, and partnerships.
Data-Driven Decision Making
  • Use advanced analytics to inform media planning and optimize campaign performance.
  • Collaborate with the CRM, loyalty, and analytics teams to leverage customer data for personalized and predictive media strategies.
  • Establish robust measurement frameworks to track campaign performance and link media investments to business outcomes like retention, lifetime value, and brand growth.
Team Leadershipamp; Collaboration
  • Lead, coach, and develop a high-performing internal media team to execute with excellence and agility.
  • Collaborate cross-functionally with brand marketing, CRM, loyalty, e-commerce, digital product, and creative teams to align media strategies with broader business objectives.
  • Partner with external agencies and technology providers to fill gaps, scale capabilities, and bring specialized expertise where needed.
Innovationamp; Testing
  • Implement a test-and-learn framework to pilot new media strategies and continuously improve performance.
  • Drive innovation by exploring new ad formats, channels, and audience engagement tactics (e.g., shoppable videos, geotargeted campaigns, AR/VR experiences).
  • Stay ahead of industry trends and adapt strategies to capitalize on emerging opportunities.

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