Digital Trade Marketing Specialist - Jobs in Montréal

Job Description

Position SnapshotBusiness areas: Nespresso CanadaJob title: Digital Trade Marketing SpecialistLocation: Montreal, Québec City; located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; HybridBenefits- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment- Company matched pension plan- Three weeks of Vacation and six personal days (Personal Paid Holidays)- Flexible and hybrid work arrangements- Excellent training and development programs as well as opportunities to grow within the company- Access to Educational Assistanceamp; Tuition Reimbursement- Bonus eligibility- Free Nespresso Coffee Machines and $100 monthly coffee credit- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)- Additional discounts on a variety of products and services offered by our preferred vendors and partnershipsPosition SummaryWe are looking for a Digital Trade Marketing Specialist for Nespresso based at our Montreal location reporting into the Trade Marketing Manager. This person will play an active role within the Trade Marketing team to ensure that all acquisition tools are maximized by supporting the sales team, thereby meeting annual objectives, and driving business growth while leading successful marketing initiatives. We are looking to set-up Nespresso for long-term brand impact and growth while maximizing short term acquisition, traffic, and revenue.A little bit about usOur story began 30 years ago with a simple but revolutionary idea: to create the perfect cup of coffee. Nestlé Nespresso has become an international benchmark for the highest quality coffee and an iconic symbol of refined elegance.We are now present in over 60 countries and our team has grown to well over 10500 employees. Nespresso Canada continues to drive momentum and innovation in its market segment, and in North America, we #39;re just getting started.A day in the life of a Digital Trade Marketing Specialist:As a Digital Trade Marketing Specialist, you will have to maximize our presence and digital efficiency with our business partners. You will manage activities among the various channels and develop business processes to increase team productivity. You will take part in brand experiences discussions to create a strategy for Nespresso #39;s e-retailers. You possess a strong background in digital, interest and knowledge in SEOamp; SEM and traditional marketing, along with a proven ability to develop and implement strategic plans to enhance brand positioning.You will also:MEDIAamp; PERFORMANCE ACCELERATION- Drive brand consideration with e-retail by increasing digital visibility and search through our platforms- Briefamp; guide media performance narrative in partnership with brand management teamamp; media agency with performance reviews- Optimize all media investmentsamp; acquisition funnel strategies- Develop and implement search and display tactics- Set up of SEO campaigns with Amazon Ads teamamp; analyze reports- Supervise and build Key Account strategies to ensure optimal ROI and participate in their development- Conduct analysis, monitor KPIs and generate postmortem of campaigns reports to better guide future investmentsE-RETAILING CONTENT OPTIMIZATIONamp; PROMOTIONS MANAGEMENT- Accentuate Nespresso #39;s visibility among competition on point of sale- Develop SEO strategiesamp; content and oversee rating and reviews in partnership with 3rd party- Manage and support team with different tracking tools and reports on opportunities (with Data Impact)- Ensure strong digital presenceamp; exposure with all our Trade Partners that will ultimately meet our sales objectives- Coordinate cross-functionally with Direct Channel to enable consistency between channels and ensure to respect all HQ brand guidelines- Develop, animateamp; maintain Trade Partner Brand Pages to ensure optimal experienceamp; conversion- Link the in-store and online experienceamp; find creative ways to redirect to Nespresso #39;s direct channelsOTHER- Explore new strategies to accelerate our trade landscape (new accounts...)- Collaborate with Key Account Managers to lead the development and acceleration of the accounts- Collaborate and work closely with Digital Coordinator- Lead special projectsamp; support Trade events for major digital accounts- Oversee budget, monitor spending and take corrective action to stay within budgetWhat will make you successfulAs the successful candidate, you will have a strong understanding of branding and brand guidelines and will need to be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment. You will already have Sales and Digital Marketing experience. Pro-activity, tenacity and enthusiasm are essential, as is your ability to understand and work within our competitive market.You will also have:- Bachelor #39;s degree or College Diploma in Business Administration, Marketing, Digital Marketing, Communications, Ecommerce or equivalent- Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide.- 4+ years of experience in a corporate environment with a digital marketing and sales background or similar position.- Proven Amazon ecosystem knowledge (strategies to boost sales, enhanced content, advertisements etc.)- Knowledge of (SEO) Search Engine Optimization and paid media strategies- Proficiency in MS Office: Excel, PowerPoint and Word- Strong analytical and budget management skills- Knowledge of market and channel specifics- Capable of managing complexity, manage multiple initiatives and meet deadlinesWe have a friendly and supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression - this could really be a step towards the exciting sales career you #39;ve always dreamed of.What you need to knowIf you believe you have the profile we are looking for, please contact your line Manager before submitting your application and ensure this role is part of your PDP. We will be considering applicants as they apply, so please don #39;t delay in submitting your application.Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran #39;s status, colour, religion, disability, sexual orientation, and beliefs.If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.#LI-Hybrid