Digital Optimization Specialist - Jobs in New Westminster, BC

Job Description

Work ArrangementsThis regular, full-time (35 hours per week) position is available starting February 8, 2022. Regular hours of work are Monday to Friday, 8:30 am – 4:30 pm. Modified or flexible schedule may be available after probation. Shift days and times may change depending on the Department’s need. Occasional evening and weekend work may be required.The position is located at the Anvil Office Tower in New Westminster; however, successful candidate must be available for occasional work at other campuses.What Douglas OffersDO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for passionate, motivated people to join us in making one of Canada’s best colleges even better.The RoleThe Digital Optimization Specialist contributes to the College’s online digital experiences by managing the College’s Analytic Accounts through data analysis, determining strategies to increase user engagement, providing training and testing, creating and maintaining web pages and providing exceptional client-centred service on a consistent basis to all stakeholder groups.Responsibilities1. Manages tagging and analytics:a. Manages tagging and analytics tools such as Google Tag Manager, Google Analytics, identifying and evaluating new tools as needed.b. Uses analytics tools to develop a holistic view of the user journey and applies insights to inform the development of a website experience that engages and converts.c. Knows how to solve for complex marketing tagging & tracking needs, either by implementing solutions independently or guiding client teams as necessary.d. Acts as the subject manager expert and product owner for analytics projects, including analytics software evaluations.e. Develops and maintains analytics road map.2. Tracks, analyzes and executes monthly reports:a. Assists other departments to track monthly reports.b. Finds actionable insights by performing data analysis on user behavior.c. Works with different departments to improve webpages based on reports and user behavior.d. Sets up and automates monthly reports.3. Performs Testing:a. Implements on-going A/B (split testing or bucket testing) and user experience testing for landing, forms and content pages.b. Assists the UX/UI designer in performing usability studies and analyzing results.c. Based on analyzing stats provides direction to the UX/UI designer for areas of the website that need additional user testing and improvements. 4. Completes data analysis:a. Evaluates the effectiveness of traffic initiatives and provides recommendations for improvement in user experience, conversion, and assists in conversion modeling for growth.b. Identifies traffic trends by channel and provides performance analysis.c. Generates visitor pathing & behavior, defines onsite journeys by profile, and provides opportunities to influence engagement of features and site content. 5. Establishes and manages the College Search Engine Optimization (SEO) direction:a. Researches and implements search engine optimization techniques and recommendations across the major search channels.b. Conducts regular SEO audits and provides recommendations to fix technical website/mobile issues.c. In collaboration with the marketing copywriter, updates contents and website links to maximum optimization and rankings.d. Monitors redirects, click rate, bounce rate and other KPI’s.e. Helps and trains clients to understand SEO.6. Updates the College online digital experiences using the College’s enterprise Web Content Management System (CMS): receives requests for content updates for the website, and mobile app; conducts needs assessments; develops plans to handle the requests.a. Works with stakeholders to update and optimize content on website.b. Creates and administers user accounts and user workflow.c. Controls quality of work across digital platforms, ensuring content renders correctly on all browsers and devices.d. Works with the Digital Experience Team to interpret designs and requirements into web page while leveraging CMS functionality to achieve greater efficiencies in managing online assets.e. Helps with brainstorming and implementing new features to improve site functionality on the website and other digital platforms.7. Prepares materials for Web publishing:a. Coordinates the gathering of inputs such as text, images, PDFs, multi-media elements, etc.b. Supports MCO in preparing graphic elements such as photographs and illustrations using graphic design software such as Photoshop and Illustrator for the mobile app and web applications.c. Builds websites using tools available in the College’s Web Content Management System, HTML, and hand-coding; uses CSS to code styles; tests all functionality including link integrity.d. Coordinates a review and approval process by working directly with colleagues in the MCO as well as with faculty, staff and administrators throughout the College to ensure work meets clients’ expectations before publishing.e. Ensures new website production complies with College graphics standards and guidelines as well as W3C guidelines (including those related to accessibility).f. Works with UX/UI designer to constantly improve navigation and content presentation elements in order to improve the user experience.g. Ensures the College’s image is embodied in work – responsible for integrity of College visual identity in the online environment and for ensuring that online material is consistent in form and content with printed and other materials produced by the MCO.8. Develops and presents workshops, courses and training seminars for the website, mobile app and DC Connect.a. Develops and maintains all training documentation (website, mobile app, DC Connect): course/workshops, program objectives, learning materials, assignments and evaluation tools, style guides, best practices.b. Guides and enforces for all college employees to utilize best practices for all web based materials: college branding, graphic/media standards, and content.c. Provides ongoing one-on-one training and guidance for all college employees when required.d. Organizes and presents workshops to staff on analytics and web best practices.9. Performs other related duties:a. Monitors the compliance of web sites with web and office policies/guidelines.b. Maintains departmental files and inventories to ensure proper safekeeping of website assets.c. Uses all web design, graphic design, presentation, and project management software within the Department.To Be Successful in this Role You Will Need

• Completion of a bachelor’s degree or combination of a post-secondary education in business, marketing & communications or computer science at a recognized post-secondary institution, with 2+ years of experience in an analytics role; media/digital technology experience.

• Strong logical thinking and organizational skills to manage different projects and information.

• Understanding of search engine algorithms and ranking methods.

• Advanced experience with Google Analytics, Google Tag Manager, Google Search Console and other analytics applications and tools with knowledge of segmentation and implementation challenges.

• Demonstrates ability to lead cross functional teams to achieve strategic objectives.

• Able to complete competitive analysis of other companies within the industry.

• Demonstrates comfort with change and can quickly establish priorities and meet deadlines.

• Experience with data visualization applications.

• Ability to understand business objectives and implement measurement strategies to track performance.

• Thorough grounding in web design principles, and the specific technical, aesthetic and functional aspects of designing effective communication for digital media.

• Willingness to keep up-to-date with technology, theory and best practices related to website navigation, design, usability and management.

• Proven ability in creating and delivering training materials and presentations for workshops, courses and training seminars.

• Demonstrated understanding of marketing communications theory, as it pertains to digital communications.

• Proven working knowledge of web and graphic design software including Photoshop, Acrobat and Office products.

• Proficiency of: HTML/XHTML as well as familiarity with other markup languages (such as XML); working knowledge of CSS; forms creation; client-side scripting (JavaScript).

• Demonstrated understanding of the capabilities of various browsers; demonstrated ability in understanding various search engines and use of search engine optimization techniques to increase the quantity and quality of web traffic.

• Excellent problem analysis and problem solving skills, ability to research, understand and recommend new web technologies.

• Demonstrated ability to exhibit attention to detail.

• Proven working knowledge of enterprise web content management systems, including the various roles and the workflow involved.

• Advanced knowledge of W3C standards, including WAI recommendations for accessibility of devices used by persons with disabilities.

• Demonstrated ability to work effectively as an integral member of a collaborative organization and a collaborative communications team.

• Able to provide efficient, client-centered service to a variety of client groups.

• Solid project management skills and ability to handle a high level of pressure to meet deadlines for multiple projects and wide variety of projects.

• Demonstrated working knowledge of the English language (written and verbal).

• Demonstrated ability to work independently with minimum of supervision.

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